!!!Dichter, Ernest

Dichter, Ernest, b. Vienna, Aug. 14, 1907, d. Peaksville 
(USA), Nov. 22, 1991. Psychologist and pioneer in the field of market 
psychology; studied in Vienna and Paris, in 1938 emigrated to the USA, 
in 1946 founded the Institute of Motivational Research in New York 
with branch offices in many countries. D. is considered the father of 
motivational research.

!Publications
Strategie im Reich der Wuensche, 1960; Handbook of 
Consumer Motivations, 1964; Why Not, 1973; The Naked Manager, 1974; 
Motivforschung. Mein Leben, 1977; Neues Denken bringt neue Maerkte, 
1991.

!Literature
T. Cudlik, E. D., Depth Boy, master´s thesis, 
Vienna 1999.


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