Gerngroß, Alfred Abraham#
b. Fuerth (Germany) Jan. 30, 1844, d. Vienna, Jan. 7, 1908, merchant. Established a cloth shop in Mariahilfer Strasse (famous Viennese shopping mile) with his brother Hugo (b. Vienna, March 11, 1837, d. Vienna, June 16, 1929). The shop evolved into a department store and was enlarged in 1903. The magnificent art nouveau building was finished in 1905 and renovated in 1964-1966 and after a fire in 1979.