!!!Gerngroß, Alfred Abraham

b. Fuerth (Germany) Jan. 30, 1844, 
d. Vienna, Jan. 7, 1908, merchant. Established a cloth shop in 
Mariahilfer Strasse (famous Viennese shopping mile) with his brother 
Hugo (b. Vienna, March 11, 1837, d. Vienna, June 16, 1929). The shop 
evolved into a department store and was enlarged in 1903. The 
magnificent art nouveau building was finished in 1905 and renovated in 
1964-1966 and after a fire in 1979.



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