!!!Lauda, Hans

b. Vienna, March 25, 1896, 
d. Vienna, Jan. 21, 1974, industrialist; brother of Ernst  Lauda, 
grandfather of Nikolaus (Niki)  Lauda. 1923 commercial secretary at 
the magnesite works Veitscher Magnesitwerke AG; 1925 changed to the 
Oe.-Amerikanische Magnesit AG (Austro-American magnesite company), and 
became its commercial manager. 1937 Director-General of the Veitscher 
Magnesitwerke AG. Suspended from his position by the Nazis, 
reappointed 1945. Founded the  Federation of Austrian Industry 
(Vereinigung Oesterreichischer Industrieller, now Vereinigung der 
Oesterreichischen Industrie) and was its first President (until 1960, 
then Honorary President). Highly acclaimed for his commitment to 
Austrian economic recovery after 1945 and the maintenance of social 
peace. 1956-1974 President of the Austrian Red Cross.



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