!!!Pressekonzentration

Newspapers, Concentration of, a development which has been observed on 
the daily newspaper market in all industrialised countries since about 
1950: the number of newspapers is decreasing while total circulation 
and the circulation figures of some extremely successful papers are 
increasing. A distinction is commonly made between concentration of 
publications (1946: 35 titles in Austria; 1998: only 17) and economic 
concentration (large-scale publishing houses produce several 
newspapers;  Mediaprint). In Austria, concentration in terms of 
circulation is striking: The three largest newspapers ( 
"Kronen-Zeitung",  "taeglich Alles" and  
"Kurier") command 65 % of the total circulation.

!Literature
Institut fuer Publizistik und Kommunikationswissenschaften 
der Universitaet Salzburg (ed.), Medienbericht 4, 1993.


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