!!!Wiener Werkstätte
Wiener Werkstaette (Viennese Workshops), association of artists
founded in 1903 by Josef Hoffmann and Kolo Moser as "Wiener
Werkstaette GmbH" on the model of the Arts and Crafts Movement in
England and Scotland. It tried to achieve a renewal of art on the
basis of quality craft products in connection with the Wiener
Kunstgewerbeschule and the Vienna Secession. It made Vienna the
centre of a new culture of taste, especially in the field of
Industrial Arts. The studio, which was used as a school and production
facility, was financed by F. Waerndorfer until 1914, later by O. and
M. Primavesi. It had to close down for financial reasons in 1932. The
great success enjoyed at times by its art products led to the opening
of several shops in Vienna and to the foundation of branches abroad
(Karlsbad 1909, Marienbad and Zurich 1916/17, New York 1922, Berlin
1929). The product line of the Wiener Werkstaette comprised all areas
of home decor and lifestyle, from architecture to small utensils, and
was influenced by the elevated art of decoration of the late
Classicistic Biedermeier period. It managed to overcome the luxuriant
Jugendstil ornamentation and concentrate on simple
geometrical-abstract shapes, which decisively influenced 20%%sup th/%
century Industrial Art. The Palais Stoclet in Brussels was built
1905-1911 according to drafts by J. Hoffmann; the entire project was
carried out by the Wiener Werkstaette and remained one of the few
Gesamtkunstwerks of the first half of the 20%%sup th/% century.
Exhibitions were held annually from 1908 and experimental summer
theatre performances were staged, which caused a sensation. Many of
the most famous art personalities of the turn of the century designed
and produced for the Wiener Werkstaette, including G. Klimt, O.
Kokoschka, E. Schiele, C. Moll, D. Peche, E. J.
Wimmer-Wisgrill, F. Zuelow, C. O. Czeschka, O. Prutscher, C.
Witzmann, L. Forstner, O. Haerdtl, L. H. Jungnickel, R.
Luksch, O. Strnad und R. Teschner.
!Literature
Die Wiener Werkstaette. Modernes Kunsthandwerk von
1903-1932, exhibition catalogue, Vienna 1967; W. Neuwirth, Wiener
Werkstaette Keramik, 1981; T. Hansen, Die Postkarten der Wiener
Werkstaette, 1982; W. J. Schweiger, Die Wiener Werkstaette Kunst
und Handwerk 1903-1932, 1982; W. Neuwirth, Wiener Werkstaette
Avantgarde, Art Deco, Industrial Design, 1984; T. Hansen, Wiener
Werkstaette Mode, Schmuck, Accessoires, 1984; A. Voelker, Wiener Mode
und Modefotografie. Die Modeabteilung der Wiener Werkstaette
1911-1932, 1984; G. Fahr-Becker, Wiener Werkstaette 1903-1932, 1994.
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