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Hawaii false missile alert. Hawaii Emergency Management Agency 2018 Panic and fear as the following text alert was issued to residents of Hawaii: “BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL.” The incident occurred when a supervisor gave the arriving day-shift workers a spontaneous drill, according to a Federal Communications Commission report. The supervisor posed as a military official and played a message that warned workers of a fake threat and included the phrase “exercise,” three times, as well as “this is not a drill,” language that would be used during a real alert. The employee who issued the missile alert claimed he hadn't heard the portion of the message that repeatedly declared it was an "exercise" because a co-worker had placed the call on speakerphone partway into the message. In the case of commercial corporate crises, several investigations have been made into the reasons behind the failure of large institutions, that were otherwise seen as healthy immediately prior to their problems. In a study of such cases undertaken by the Cass Business School, named “Roads to Ruin”, the authors looked at a number of major financial risk events, their origins, impact and implications. The report investigated “over twenty” corporate crises often involving major international brands (who are named in the report but not important for the purposes of this paper) whose pre-crisis assets were collectively worth about $6 Trillion. The report noted that: “The organisations themselves were badly affected by the outcomes. Seven companies collapsed under the strain, in 11 cases the chairman and/or CEO lost their jobs. In 16 cases the company and/or executives suffered financial penalties. Personal reputations were destroyed; Four executives went to prison”. The CASS report noted numerous underlying types of weakness which they distilled into key risk areas including the soft risks of:  Inadequate ethos, culture and behaviour;  Poor leadership and inappropriate incentives;  Poor internal communication, including getting information to the top;  Change and complexity;  Reputation Staying with the financial sector, Anthony Hilton a highly respected City Editor is quoted as saying: 1521