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Chatbots as an instance of an artificial intelligence coach 57
For a chatbot to realistically mimic a human coach, we should strive to create
more complex chatbots (open, long, generative-based). This borders on what is
known as Artificial General Intelligence (AGI) – machines able to conceptual-
ise and transfer knowledge on a par with or better than humans.
In the context of organisational and life coaching, Kamphorst (2017) pro-
vides us with some helpful criteria for building a realistic coaching chatbot:
1. Social ability: The coaching relationship (rapport) is considered by many
the most important determinant of coaching efficacy. To build rapport, the
chatbot must have the appearance of social awareness and the ability to
»bond« with the client.
2. Trust and credibility: Trust has been shown to be an important predictor
of a strong coaching relationship. The chatbot must therefore demonstrate
expertise in order to come across as trustworthy and must be able to main-
tain trust.
3. Context-aware: The chatbot must be able to tailor a conversation based on
the context of the client. One of the future versions of Vicci will use person-
ality type as the cue for context-aware conversations.
4. Proactive: The coaching chatbot needs to invite conversation instead of sim-
ply responding to client input. This will help to stimulate reflection, a crucial
element of successful coaching
5. Theoretical underpinning: It is important that the chatbot uses an underlying
theoretical model, such as adult learning (e. g. Kolb) or psychology (e. g. CBT),
to direct the coaching process. This is akin to a human coach whose coach-
ing model should be underpinned by tried and tested theoretical models.
It appears that we have a relatively strong base and helpful guidelines to show
the way forward in creating realistic coaching chatbots for workplace and life
coaching, but what about the ethical aspects of such an endeavour?
Ethics
Mustafa Suleyman, CEO of DeepMind, tells us that »the study of the ethics,
safety and societal impact of AI is going to become one of the most pressing
areas of enquiry over the coming year« (Suleyman, 2018).
In the USA, the IEEE has released their guide on ethical AI (IEEE, 2019). In
the UK, the House of Lords has set out key principles for the ethical design of
AI. The Alan Turing Institute has launched a number of projects and, in part-
nership with The Nuffield Foundation, has created the Ada Lovelace Institute.
Open-Access-Publikation im Sinne der CC-Lizenz BY-NC-ND 4.0
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Buch Coaching im digitalen Wandel"
Coaching im digitalen Wandel
- Titel
- Coaching im digitalen Wandel
- Herausgeber
- Robert Wegener
- Silvano Ackermann
- Jeremias Amstutz
- Silvia Deplazes
- Hansjörg Künzli
- Annamarie Ryter
- Verlag
- Vandenhoeck & Ruprecht GmbH & Co
- Datum
- 2020
- Sprache
- deutsch, englisch
- Lizenz
- CC BY-NC-ND 4.0
- ISBN
- 978-3-666-40742-0
- Abmessungen
- 15.5 x 23.2 cm
- Seiten
- 166
- Kategorie
- Technik