Seite - 122 - in Critical Issues in Science, Technology and Society Studies - Conference Proceedings of the 17th STS Conference Graz 2018

one is more inclusive and abstract; that is why it was found more suitable to adapt to the product design. The words in the pool were sorted according to the frequency of use by participants. The most repeated ones were selected to place in the user survey. The words were: forced(unnatural), interesting, unknown, random, healthy, alive, disproportionate, comfortable, primitive, hygienic, plastic, warm, fear, simple, harmful, balanced, functional, harmonious, dirty/pollution, sympathetic, aesthetic, regular, shiny, safe, complicated, dangerous, aversive, natural, strong and cold. 95 product visuals were shown to the judges. The products were generic and parts of daily life like armatures, cutlery sets, salt-pepper containers, sieves, graters, lemon squeezers, seating units. The participants were expected to evaluate those products if they were biophilic or non- biophilic / biophobic. They had an option to remain silent if they thought the product did not fit any category. 18 product visuals which got the most consistent responses were selected to use in the user survey. Figure 1: 18 product visuals which were shown to the group of objective judges. (Please refer to Bibliography for the URL sources of the pictures) The user surveys were held with 29 users. The participants were expected to rate the relationship between the product visual and the words that they found related from 1 to 5. There was one page allocated to each visual and the 30 words below. The words were randomly ordered on each page to prevent participants from being accustomed to the places of the words. The order of the products was arranged by considering the products with same functions do not come sequentially. The participants were asked to select the words that they found 122