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intelligence, such as learning, reasoning, problemsolving, perception and language (Copeland 2020). The definition of AI changes throughout the literature, and a specific definition has yet to take hold. In the latest Artificial Intelligence Special Report, published byTheNewYorkTimes, itwas suggested thatwe are currently witnessing a supervised-learning revolution in which computers are taught to see patterns and learn on their own (Smith 2020). Moreover, also being relevant to the topic are theGartner 2019 topHypeCycle trends in AI, which are augmented intelligence, chatbots, machine learning and intelligent (enterprise) applications, among others (Goasduff 2019). Gartner pre- dicted that in 2020, chatbots would be responsible for 85% of customer service (Milenkovic 2019). Accenture believes that AI will not only increase businesses financial gains, going as far as doubling economic growth by 2035, but also drastically change the way people work. Their research suggests that 40% of business leaders believe that AI will increase worker productivity in the future (Milenkovic 2019). This is great news for entrepreneurs and their teams, asAIwill most likely assist inmaximising their employees’outputwhilemaintaining a good work–life balance (Milenkovic 2019). ConsideringhowAIsupports creativity, therehavealreadybeenseveral exciting developments, one of which has taken place in one of the arguablymost creative fields of human expression: art. Artificial intelligence has already begun creating music, painting and designing fashion (Magalhães 2019). Examples of this can be found in music studios, where AI is now helping in the mastering of songs. Expanding further intoart,AIcannowcreateoriginalpaintingsand reworkexisting pieces of art,whichwould have simply not beenpossible a fewdecades ago (Marr 2020). There is nowAI capable of sifting through enormous amounts of data and creating something new with a handful of the data that it had just analysed. A painting created byAI in 2018 sold for $432,500USD at a Christie’s auction. This might not be a very impressive sum to an art enthusiast; nevertheless, con- sidering the fact that it was not created by a human makes it quite impressive (Magalhães2019).Another exampleof creativeuseofAI inbusiness is theworld’s first robot artist, who already held her first solo exhibition, equipped with facial recognition technology and a robotic arm system (Haynes 2019) or algorithms can read recipes and create images ofwhat thefinal dishwill look like, supporting the cooking process (Whyte 2019). According to Nicola Morini Bianzino, EY Global Chief Client Technology Officer,AI can encourage human creativity in freeing up time for humans to focus on innovation, therebyofferingopportunities to creatively combine technologies to create newways of working and actively augmenting human decision-making by adding a layer of machine-driven data analysis to guide our creative choices (Bianzino2020).However,AI is notmeant towander off and create art for the rest of its days. What constitutes the interesting element of AI when examining cre- ativity is how it canenhance the creativityof creatives, suchas artists,musiciansor professionals. To create one ofAI’s components,machine learning (ML)might be themost interesting.Machine learningmakes it possible for an artist to feed theAI pilesofdata that it can thenanalyse.TheAIwill thenprovide theartistwitha range Unleashing the Creativity of Entrepreneurswith Digital… 31