Seite - 41 - in Digital Entrepreneurship - Impact on Business and Society

(Howarth2018).Virtual realityalsocreatesnewopportunities for client feedback in the design process. Below,we have listedways that VR is leveraged as a creative resource at firms likeHOK. First, VR enables architects and engineers to articulate concepts to their clients through a more experiential medium. Using advanced technology, architects can help clients better understand complex architectural plans, sections and design concepts. Second, architects receive better feedback from clients when the client can visualise design concepts. Virtual reality encourages participation in the creative process, allowing the client to share more accurate and candid feedback with the architects. Third, visualisation tools can contribute to an architect’s creativity, as they are able to explore the space they have designed. Furthermore, VR can allow the architect to better spot possible errors or flaws in their designs. AsVR technology evolves, it plays an increasingly important role in the design process. HOK has even developed its own VR app, available to anyone in the industry or general public for free, which aims to better facilitate leveraging the technology for the design process. The app allows for increased collaboration, as multiple clients can view spaces simultaneously and provide real-time feedback. Fromallowing architects to createmoredetailed fvisualisations involving clients in the creative process, the technology can impact project outcomes, verify adjacen- cies and desiredworkflowswithin spaces and benefit client relationships. The above case has been prepared in cooperationwithHOK.Wewould like to thank AnnieMerrill and the team for their useful insights. 3.3 Scandit: OfferingComputer Vision for theModern Enterprise by the Internet of Things Established in2009,Scandit is aSwiss company that develops software formobile enterprise appswith high-quality barcode scanning, text and object recognition as well as augmented reality solutions (Scandit 2020). Servingcustomers andpartners across the USA, EMEA and APAC, Scandit provides billions of scans per year, making it a trustedmarket leader (Scandit 2020).With a vision to bring the IoT to everydayobjects, thecompanywants toconverge thephysical anddigitalworldsby creatingmachines that can identify everyday objects that are not connected to the Internet.At Scandit, the 200+ employees produce an estimated 32millionUSD in revenue (Owler2020), coveringorganisationspresent inover80countries (Science Business 2013). Scandit isusing the IoT toconnectobjects throughsmartdevice technology.The companyhasdevelopeddata capture software,which turns smart devices equipped with a camera into universal sensors. These sensors can identify barcodes, creating opportunities for companies and consumers who can, in turn, improve their pro- ductivity and drastically improve their quality of life (Scandit 2019). The tech- nology of Scandit enables companies and consumers to get creative by connecting 42 R. D. Hisrich andM. Soltanifar