Seite - 61 - in Digital Entrepreneurship - Impact on Business and Society

However, there are also learnings and traps that should be avoided: for future hackathons, amore generous prize for thewinners could be considered in order to continue to attract evenmore capable andmotivated people to such events.Another problem, alreadymentioned above, is that ideas have not been not pursued by the organiser.An interviewwithoneof themanagers responsibleat theDMOhalfayear after the event showed that there is a need to follow up on the sustainability or recycling of ideas. So far, the ideas from theThüCAThonhavenot beendeveloped, but are in thedraweroronlyon thewebsite (Grinda2019).However, this is alsodue to thedevelopment process that is still in full swing.The interviewpartner described the future roleof theDMOas follows: thehackathonwasafirst test balloon for such a format in Thuringian tourism, with thoroughly positive feedback from the partic- ipants.After thecurrentprojectphaseof the technical creationofThüCATwithall its components, including graph database, website kit, search engine, editor for recordingand interface connection, the collaborationphasebegins.On theonehand, the goal is to find interested parties for the data: here among others the creative industries play a role, developing innovative technical solutions and formats and using tourist data from ThüCAT. It does not have to be a purely tourist product; sometimes only a small part of the tourism data is used. Here the development of ideas from the hackathon could be an approach to force concrete implementations. On the other hand, the goal is also to use the network to link with other open databases relevant to tourist use, for example weather data in conjunction with appropriate excursion tips. The role of theDMOwill lie in checking theThuringian data pool regarding topicality, completeness and data quality, as well as in the technical support of the systemand the search for themost attractivemultipliers such asADAC5 (AllgemeineDeutscheAutomobil-Club e.V.), AirBnB,WWFor others for high-reach draws.As our interviewpartner from theDMOstates: “In the course of product development, I see great opportunities to create useful use cases together with the tourism partners in Thuringia and to launchmodel projects. The TTGwill act in an advisory and supportivemanner in the sense of networking.We rarely, or not at all, commission our own innovative applications.”6 4 Conclusion In the beginning,we have posed the question of hownewdigital technologies and management methods must be implemented in destination management organisa- tions so that they generate sustainable competitive advantages and customer ben- efits for the respective travel destination.We also intended to find out if an open data hackathon is a suitable approach to help ensure the competitiveness of tourist destinations. The answer is twofold: firstly, from our case studywe can subsume that ahackathoncanbeveryuseful for producingmany ideaswithin a short time. It 5TheADAC is an automobile association inGermany. It is the equivalent ofRACorAA inUK. 6Translation froman interviewwith the team leaderof thedevelopment and implementationof the ThüCAT at TTG. Digital Entrepreneurship andAgileMethods… 63