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StartupGenome. (2011). Startupgenome report.Anewframework for understandingwhystartups succeed. https://s3.amazonaws.com/startupcompass-public/StartupGenomeReport1_Why_ Startups_Succeed_v2.pdf. Retrieved June 10, 2019. Tiwana, A. (2014). Platform ecosystems. Aligning architecture, governance, and strategy. Waltman:MorganKaufmann. Zhu, F., & Liu, Q. (2018). Competingwith complementors: An empirical look at Amazon.com. StrategicManagement Journal, 39, 2618–2642. OpenAccessThis chapter is licensed under the terms of the Creative CommonsAttribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation,distributionand reproduction inanymediumor format, as longasyougiveappropriate credit to theoriginal author(s) and the source, provide a link to theCreativeCommons license and indicate if changesweremade. The images or other third party material in this chapter are included in the chapter's Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the chapter's Creative Commons license and your intended use is not permitted by statutory regulationor exceeds thepermitteduse, youwill need toobtainpermissiondirectly from the copyright holder. 102 L. Göcke and P.Meier