Seite - 129 - in Digital Entrepreneurship - Impact on Business and Society

assumed that both assisting and supporting serviceswill cause a rather incremental impact of innovation in the business model, whereas a driving force of AI in the businessmodel would cause a profound change. Furthermore, it is quite conceivable that differentAI applicationswill coexist in the same enterprise. One such example is the case ofUber in a sense, which uses twoof these types,Michelangelo andUberMarketplace.However,while this only covers the lowerendof thedefinitionof the rolesofAI, it isquiteconceivable that a similar application is possible on the other end of the ladder. A resulting pre- sumptionwouldbe the independenceof the roles ofAIwithin a company, in terms of their application. This wouldmean that companies could incorporate any form into their businessmodel, independent of the other roles at hand. For planning the innovationof a company’s businessmodel, the awareness of independence and the influence of the respectiveAI performance are therefore central. An innovation of the business model would thus not be limited to one of the roles, but each role Fig. 3 Classification of presentedAI applications cases AI-Enhanced BusinessModels for Digital… 133