Seite - 132 - in Digital Entrepreneurship - Impact on Business and Society

These standardization strategies differ significantly in their potential for change at thebusinessmodel level. In addition, it canbeassumed that adistinction ismade with regard to the performance of the application or the awareness of the com- petitorswith regard to this application. Especially the differences betweenordinary anduniqueor unchallengeable applicationsmaybe tempting, but this is again tobe seenunder the independenceandsimultaneousapplicabilityof theapplications.The previousdistinction regarding supporting anddrivingAI services is also applicable here (Table 1). These strategy fields for the applications are to be seen in dependence on the classifications schema presented before. The strategies do not appear as rigid boundaries within which one must think, but as blurring borders that show a flowing transition between the adjacent strategies and can thus be used depending on the respective situation and the assessment by the entrepreneur (Fig. 5). Fig. 5 Strategic zones for AI applications 136 W. Pfau and P. Rimpp