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development and in very many areas digital services have already practically
replaced the traditional paper-form and person-to-person interactions among state,
people and businesses and digitalisation in all areas has even become a norm and
normative need in the society. Education sector is nodifferent and ‘the educational
revolution inEstonia aims to implementmoderndigital technologymore efficiently
and effectively in learning and teaching’ (Education e-estonia 2018). However,
digitalisation and digital technologies are just tools, to help people and make
interactionandservicesbetter andeasier for them; the successof the transformation
always depends on the culture and mindset, values and ethical considerations of
people, especially of those who lead this change. This chapter focuses on entre-
preneurial mindset and presents a short case study about leading the digital trans-
formation in one Estonian private business school, where the ongoing digital
process has changed the organisation itself and also the ways how students are
taught and trained for the changesneeded tobecopedand lead in thedigitalworld.
In order to better understand the context and environment, a brief introduction to
the digitalisation topic and slightlymore detailedoverviewof digitalising inhigher
education sector are provided first.
2 Importance and Impact of Digitalisation
In today’s highly competitive business environment, it is vital for organisations,
both public and private (Grönroos 2006), to change as the environment and peo-
ple’sneedshavealreadychanged significantly andkeepchanging in the future, and
therefore focusing on change processes is extremely important. One of the major
transformations of today’s world is digitalisation and together with globalisation
these have brought along amuch faster and less predictable environment whereas
today’s technology accelerates the speed at which companies make decisions and
process information (see Earley 2014).
When trying to create theunderstandingofdigitalisation,we see that it is awide
topic where multiple definitions exist. For example, Patel and McCarthy (2000)
were among the first people to mention the concepts of digitalisation and digital
transformation, however they did not conceptualise either of the terms. More
recently, Ilmarinen and Koskela (2015) describe digitalisation to be the biggest
transformation of our generation and see digitalisation as a process where digital
technology is used in order to benefit all parts of life, thus enabling both the
societies and organisations to create new opportunities to grow, improve, change
and renew themselves.
Westerman et al. (2014) define digitalisation as the usage of different digital
technologies to change existing business models or provide new revenue and
value-producingopportunities,whereas theauthorsfind that replacingworkerswith
automationprocesses can save significant amounts of time (WestermanandBonnet
2015). Several authors (e.g. Kvist andKilpiä 2006; Ilmarinen andKoskela 2015;
Matt et al. 2015) see digitalisation as a transformation process, which involves
144 M. Kooskora
Digital Entrepreneurship
Impact on Business and Society
- Titel
- Digital Entrepreneurship
- Untertitel
- Impact on Business and Society
- Autoren
- Mariusz Soltanifar
- Mathew Hughes
- Lutz Göcke
- Verlag
- Springer Verlag
- Ort
- Cham
- Datum
- 2021
- Sprache
- englisch
- Lizenz
- CC BY 4.0
- ISBN
- 978-3-030-53914-6
- Abmessungen
- 16.0 x 24.0 cm
- Seiten
- 340
- Schlagwörter
- Entrepreneurship, IT in Business, Innovation/Technology Management, Business and Management, Open Access, Digital transformation and entrepreneurship, ICT based business models
- Kategorie
- International