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Interesting examples and ideas were expressed by M.H. especially about the
future learning opportunities and methods. Some of these solutions are already
existing, others being currently developed and constantly improved. ‘…Today the
big companies suchasAmazonandGoogle have their ownacademias,wherewith
very reasonable price and constantly improving quality courses are offered and
thosewhowant and are able tomotivate themselves, can create even groups from
people with similarmindsets, and able to get the same educationwithin the same
time, at 10 times lower price. But of course universities have several arguments
against it, for example the public sector is a thankful customer, who thinks that
people should be taught and motivated to learn…’ Here we can argue, that
according toM.H. the future learning activities should not take place at the uni-
versity at all, although this canbeconsidered trueand ratherprobable, however this
also endangers the future perspectives of universities as such.
5.7 Leading theDigital Transformation
AsMartHabakukisreallyapersonwithanentrepreneurialmindset,beingtheinitiator
andbrainbehindthedigital transformationprocessatEBS, itwas interesting toknow
more about his experiences when leading this change. Khalid et al. (2018) have
emphasised the role of university leaders andhearinghow theprocess is lead at our
universityenabled tounderstandcertaindecisionsandchoicesmuchbetter.Although
atfirstM.H.consideredthistopicmorecomplicated,theanswersshowedthatincaseof
EBSandforhimselfpersonallyaswell thevisionoftheleaderandencouragingothers
to work towards that vision (e.g. Kouzes and Posner 2012) are the main leading
principles in this digital transformationprocess.M.H.: ‘…basically it is telling your
stories,andmakingsure thatyoucanhelp toremove theobstacles, thatdonotallow
peopletodothingstheyareabletodoiftheywant…andasthethingsthatcanbedone
aresomany,andit’snotpossibletodothemall,evenhalfofthesenot, thentofilterout
thesingleoneswhereit’sfeasibletomakeaneffortandputrecoursesin,lookingwhere
theimpactisthebiggestandalwaysmeasuringonwhat…sowealsoliketodeepenthe
wayofthinking,shapethemindset,thatwearenotheretobecomethebestuniversityin
theEasternEurope,but forhelpingourstudents toachieve theirpurposes’.
Here again, his concerns about helping the students to achieve their purposes
were heard: ‘…and everythingwe do or leave undone,we need to thinkwhether it
helps our students toachieve their purposesornot…andwhennot, thenwhat can
help them…andmaking thiswayof thinking tobecomeprevailing’.Thesame idea
was also mentioned when talking about main obstacles in this process as often
faculty members are relaying toomuch on what they are used to do andmay be
hesitantwhen implementing newsolutions anddigital tools (seeFosic et al. 2017):
‘… but a big thing is whether we can get our faculty members to integrate the
world-class content and solutions into their own courses. So that also the content
not produced by themselves is ok, and should be used in order to help students to
achieve their purposes. So in principle to offer solutions to overcome the skill caps
students might have…’
158 M. Kooskora
Digital Entrepreneurship
Impact on Business and Society
- Titel
- Digital Entrepreneurship
- Untertitel
- Impact on Business and Society
- Autoren
- Mariusz Soltanifar
- Mathew Hughes
- Lutz Göcke
- Verlag
- Springer Verlag
- Ort
- Cham
- Datum
- 2021
- Sprache
- englisch
- Lizenz
- CC BY 4.0
- ISBN
- 978-3-030-53914-6
- Abmessungen
- 16.0 x 24.0 cm
- Seiten
- 340
- Schlagwörter
- Entrepreneurship, IT in Business, Innovation/Technology Management, Business and Management, Open Access, Digital transformation and entrepreneurship, ICT based business models
- Kategorie
- International