Seite - 181 - in Digital Entrepreneurship - Impact on Business and Society

communication technology (ICT), andDigital Entrepreneurshipwhere new prod- ucts and services are developed by leveraging the Internet, Cloud, Big Data/Analytics and other emerging technologies. Sussan and Acs (2017) believe thatdigital entrepreneurship isanyventure (social, government,orcorporate)where digital technologies are used for developing products and services for customers. 2.1 CorporateDigital Entrepreneurship/Intrapreneurship Corporate entrepreneurship is implemented in the firm either through corporate venturing (internal, cooperative, or external corporate venturing) or through strategic entrepreneurship, where a company invests in innovation activities for competitive advantage; however, these innovationsmay ormay not result in new business (Morris et al. 2010). Other researchers suggest that corporate entrepreneurship includes a firm’s innovation activities, venturing, and renewal activities (Ling et al. 2008). Corporate entrepreneurship is also a higher-order capability/construct based on afirm’s ability in innovation, venturing, and renewal activities (Ling et al. 2008). Corporate entrepreneurship is typically used synonymously with Intrapreneur- ship and is defined as entrepreneurship within an existing organization (Antoncic andHisrich 2001), commensuratewith innovation practiceswithin an organization bywhich employees undertake and pursue different business opportunities (Ward and Baruah 2014). Ping et al. (2010) suggest that intrapreneurship fosters every aspect of business innovation and create new business benefits for organizations. Intrapreneurship initiatives can help a company to develop new businesses by innovating new products and services (Knight 1997; Stopford and Baden-Fuller 1994; Zahra 1993) or by entering new markets and customer segments (Zahra 1991) or both. These efforts can alter the course of the business and revitalize its business performance. For the remainder of this chapter, corporate digital entrepreneurship is used in lieu of corporate entrepreneurship and intrapreneurship from a digitization view- point. Corporate digital entrepreneurs play important roles in bringing industrial Internet of things (IIoT) and emerging technology-based business applications to the market and create new business models using their technical knowledge, business expertise, and relationshipswith ecosystempartners. These entrepreneurs connect thedotsbetween technological, business, ethical and legal issuesandcreate abusiness environmentwhere they candevelopnewproducts and services (Krotov 2017). Aswith any other innovation, technology-based innovations can be classi- fied into three categories: incremental, revolutionary (integrative), and disruptive (Christensen et al. 2005). For example,GEHealthcare developedGECentricity™ imaging collaboration suite in the cloud.3 This is an example of incremental 3https://www.gehealthcare.com/products/healthcare-it/enterprise-imaging/centricity-imaging- collaboration-suite. 186 S. Ghosh et al.