Seite - 242 - in Digital Entrepreneurship - Impact on Business and Society

thrive in the organisation is a core capability for facing the world of exponential digital innovation. Building such culture is not about creating intrapreneurs, since theyalreadyexist, often concealed,within establishedorganisations. It is, however, aboutdiscovering them, showing themthatmanifesting intrapreneurial behaviour is safe, and supporting and empowering them. Instead of engaging in an academic discussion of corporate culture, let us display a number of practical activities that canbeundertaken to facilitate adigital intrapreneurial culturewithin anestablished organisation and give hints on howone can succeed using those activities: applies to the entire chart (see Table 2). Table 2 Activities within established organisations supporting digital intrapreneurs Activity Implementation suggestions A vision of the organisation’s overall destination and goals Create and communicate a vision that inspires digital intrapreneurs, let them know about any challenges facedby thecompany, and invite themtocomeupwith digital solutions to those challenges. (Also, keep the door opened for divergent ideaswith small budgets, as thesemay find their application in future.) Active involvement ofmanagement and senior leaders Keep talking about digital intrapreneurship.Watch for and celebrate successes. Rewardmanagers when their people innovate, so that they do not steal their subordinates’ ideas. TheH inHelp looks like II in the pdf. Help intrapreneurs develop the leadership skills they need. Build a culture that supports intrapreneurship Support of digital intrapreneurs Intrapreneurs are as essential to corporate innovation as entrepreneurs are to start-ups. Cherish your intrapreneurs.Build a culture that supports them.Build an intrapreneurial career path. Support implementation by digital intrapreneurs, not just idea inventors and earlydevelopment specialists.Allowemployees time to think and test their ideas Support of cross-functional teams Digital innovations often involve changes in theway things are done in the non-digital parts of the organisation. Support cross-functional teams by assigning teammembers fromnon-digital sectorsof the firm. Give the teams time and the ability tomake decisions together.Support the team’sdecisions instead of letting the decisions propel into turf battles between the functional seniors Creating a sponsorship culture Management sponsorswho select, coach, protect, and allocate resources to intrapreneurs are the primary support for intrapreneurship. Innovation ismore about this relationship than any other process Train and expectmanagers to sponsor one ormore intrapreneurs whose character and innovations they trust (continued) Digital Intrapreneurship: The Corporate Solution… 249