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The reality is that there are already over 500,000 chatbots (Harris & Endsor,
2018) available to us, offering customer service, learning support, travel advice,
companionship and even therapy. Some of these already play a role in the
coaching space, but are they any good? In this article we will take a closer look
at what it would take to build a chatbot coach (as an example of an AI coach),
the ethical and moral considerations and where some current technologies are
having an impact in the workplace today.
Possible shapes of an AI coach
Theoretically, an AI coach could appear in a number of forms, from a text-based
conversational chatbot avatar that greets you in a virtual world to the physical
presence of an »autonomous« virtual human (humanoid). For the purposes of this
article we will focus on smartphone and web-based chatbots. A chatbot can be
defined as a »computer program designed to simulate conversation with human
users, especially over the Internet« (Oxford Dictionary, 2019). Bart Kamphorst
helpfully clarifies coaching by a chatbot as an e-coaching system: »An e-coaching
system is a set of computerized components that constitutes an artificial entity that
can observe, reason about, learn from and predict a user’s behaviors, in context
and over time, and that engages proactively in an ongoing collaborative conver-
sation with the user in order to aid planning and promote effective goal striving
through the use of persuasive techniques« (Kamphorst, 2017). Whichever form
it takes, it seems reasonable to expect that an AI coach would ultimately have to
comply with existing definitions and required competencies of human coaches.
Building on the premise of a human being present for another human, let us
agree on a definition of humans coaching humans for the context of this article:
»Coaching is partnering with clients in a thought-provoking and creative
process that inspires them to maximize their personal and professional
potential.« (ICF, 2019a)
And as a skills guide, let us keep in mind what is expected of a human coach by
referring to the eleven coach competencies set out by the International Coach-
ing Federation (ICF) (cf. ICF, 2019b).
A. Setting the Foundation
1. Meeting Ethical Guidelines and Professional Standards
2. Establishing the Coaching Agreement
Open-Access-Publikation im Sinne der CC-Lizenz BY-NC-ND 4.0
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book Coaching im digitalen Wandel"
Coaching im digitalen Wandel
- Title
- Coaching im digitalen Wandel
- Editor
- Robert Wegener
- Silvano Ackermann
- Jeremias Amstutz
- Silvia Deplazes
- Hansjörg Künzli
- Annamarie Ryter
- Publisher
- Vandenhoeck & Ruprecht GmbH & Co
- Date
- 2020
- Language
- German, English
- License
- CC BY-NC-ND 4.0
- ISBN
- 978-3-666-40742-0
- Size
- 15.5 x 23.2 cm
- Pages
- 166
- Category
- Technik