Page - 169 - in Intelligent Environments 2019 - Workshop Proceedings of the 15th International Conference on Intelligent Environments

4. Summary and Discussion We configured a system for motivating ethical consumption behavior using Mode.TOKYO, a dongle interface, and Broof. This system has two functions: (1) using the dongle interface to appeal to customers visiting a commercial establishment to engage in ethical consumption, and (2) encouraging successive (continuous) ethical consumption by enabling customers to review a history of their consumption behavior. By using Mode.TOKYO, it is possible to acquire action logs such as user's video viewing time and reaction time until reaching order. Also, tokens distributed by Broof can be used to visualize how much the consumer has made an ethical consumption behavior so far. Via operation of the system at an actual restaurant, we confirmed (1), the function of making an appeal to ethical consumption to a consumer at a commercial establishment. With this confirmation of system operation, we verified that our system can be easily introduced at a restaurant and also that our system motivates consumers to perform acts of ethical consumption. Regarding (2), we have visualized ethical consumptions However, inasmuch as we have yet to confirm whether making ethical behavior accessible will motivate ethical consumption in the daily lives of consumers. Therefore, evaluation of action trigger and interface is possible by using data obtained by this system as a parameter of ethical consumption action trigger index, but demonstration experiment and data analysis based on a sufficient number of samples will be one of our future tasks. References [1] Jeffery Bray, An Exploratory Study into the Factors Impeding Ethical Consumption, Journal of Business Ethics, 98(2) (2011), 597–608. [2] Kim Humphery, The accidental enterprise: Ethical consumption as commerce, Geoforum, 85 (2017), 92– 100. [3] V.A. Andorfer, Ethical Consumption in Germany, Zeitschrift für Soziologie, 42(5) (2013), 424–443. [4] D. Shaw, R. McMaster, T. Newholm, Care and Commitment in Ethical Consumption: An Exploration of the ‘Attitude–Behaviour Gap’, Journal of Business Ethics, 136(2) (2016), 251–265. [5] Louise M. Hassan, Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption, Journal of Business Ethics, 136(2) (2016), 219–236. [6] Roberta Sebastiani, Ethical Consumption and New Business Models in the Food Industry. Evidence from the Eataly Case, Journal of Business Ethics, 114(3) (2013), 473–488. [7] JohnWest, https://www.john-west.co.uk/discover-the-story-behind-your-can, JohnWest [8] Wonder LAB Osaka, https://pc.watch.impress.co.jp/docs/column/gyokai/1132020.html, Wonder LAB Osaka(in Japanese) [9] J. Suzuki, H. Yoshida, F. Aoki, Y. Hayakawa, Y. Kawahara, The measurement of Quantitative evaluation of the Social Networking Service followers' motivation change through the WEB media, The Second International Workshop on Smart Sensing Systems, Olulu, Finland, August 7–8, 2017. [10] Issuing an experimental magazine "Mode.TOKYO" that links paper-to-digital September 30, 2015 [11] J. Suzuki, M. Kono, T. Fujii, T. Ryugo, M. Sato, Y. Kawahara, Food Supply Chain Management System for Product History using Blockchain, The 14th International Conference on Intelligent Environments, Rome, Italy, June 25–28, 2018. [12] Broof: Traceable Contract Platform, June 2017, https://sivira.co/pdf/broof_20170607-ja.pdf.(in Japanese) J.Suzuki etal. / System forMotivatingEthicalConsumptionBehavior 169