Page - 195 - in Intelligent Environments 2019 - Workshop Proceedings of the 15th International Conference on Intelligent Environments

Intelligence Tourism and Public Administration 1 Felio José BAUZÁ MARTORELL a a University of Balearic Islands, Spain Abstract. The data revolution in the tourism sector poses legal challenges that require rethinking administrative legal relations: administrative control on touristic sector, circulation of touristic data, provision of public services in smart destinations or computer security are new legal institutions that must be regulated in other terms than the conventional ones. Keywords: Intelligence tourism, Public Administration, Smart destinations, big data, open data, privacy. I.- INTRODUCTION The incorporation of technical means to tourism -from the offer of tourism services, intermediation, contracting, provision, formulation of opinions and, where appropriate, claims- has meant a profound transformation of the conventional model in a short time. This is the result of an environment that is very different from the traditional one, in which the legal relations between the different operators demand an urgent adaptation of the existing regulations. In this environment the data, which generates both private companies and Public Administrations, and which affect real consumption, habits and preferences, takes a special role. For the private sector, these data are of capital importance for generating business, while for the Administration they have enormous utility, either for the provision of public services (collective public transport, water and energy supply, waste collection), or even to deploy legal control activity. When these data grow exponentially in quantity, variety and speed, we find ourselves in a context of macro data or massive data (known with the anglicism of big data), whose processing by means of automated techniques allows generating other data in turn. In any case, data mining, the so-called "internet of things" and artificial intelligence in general, applied to the tourism sector, allow the development of smart tourism, which poses legal challenges that the legislator had not contemplated as a consequence of the speed of its implementation. 1 This paper belongs to the investigation project “Big data, cloud computing y otros nuevos retos jurídicos planteados por las tecnologías emergentes, en particular, su incidencia en el sector turístico” (DER2015- 63595-R), (Universidad de las Islas Baleares, MINECO y Fondos FEDER). Intelligent Environments 2019 A. Muñoz et al. (Eds.) © 2019 The authors and IOS Press. This article is published online with Open Access by IOS Press and distributed under the terms of the Creative Commons Attribution Non-Commercial License 4.0 (CC BY-NC 4.0). doi:10.3233/AISE190043 195