Page - 12 - in JRFM - Journal Religion Film Media, Volume 01/01

12 | Marie-Therese Mäder and Daria Pezzoli-Olgiati www.jrfm.eu 2015, 1/1, 9–19 Fig. 3: Delighted observing women, Have a Great Break, film still (00:00:27). Fig. 2: Sexy women with Coke can, Have a Great Break, film still (00:00:20). The Pepsi commercial Kung Fu Pepsi Crush8 (fig. 5–8) tells the story of a rite of passage in a Buddhist monastery where all the monks wear the same enigmatic sign on their foreheads, a sign that also adorns the entrance to the monastery. The child novice 8 https://www.youtube.com/watch?v=4nMYFb0WPJk [accessed on 29 September 2015].