Page - 15 - in JRFM - Journal Religion Film Media, Volume 01/01

Editorial | 15www.jrfm.eu 2015, 1/1, 9–19 Fig. 8: Crushing Pepsi can with forehead, Kung Fu Pepsi Crush, film still (00:00:09). Fig. 9: A Catholic mass being performed likely somewhere in Africa, commercial Catholics come Home 2009, film still (00:01:10). The Catholics Come Home video is something different. Its purpose is to move North american Catholics to engage actively in church life. On a visual level the commercial shows a large number of typical Catholic references such as rituals (fig. 9), architec- ture (st. Peter’s Basilica in rome, for example), art (Michelangelo’s fresco in the sis- tine Chapel, for example) and a number of popes (fig. 10). The narration highlights