Page - 35 - in JRFM - Journal Religion Film Media, Volume 01/01

Documentary Media and Religious Communities | 35www.jrfm.eu 2015, 1/1, 31–35 contacted through social media, as the addresses displayed at the end of each film suggest. in a semio-pragmatic model, the spectators engagement with a documentary mode is independent from the producer’s aim. Nevertheless, the production side seeks to influence the reception. Imagine you produce a documentary and nobody believes that the story is true. Therefore, the use of internal and external reading in- structions comes into play. They follow certain conventions that help and at the same time influence the spectators in classifying what they see. Internal reading instruc- tions could, for example, apply conventional codes referring to subgenres of docu- mentary media like reality series, television series, documentaries and commercials, while at the same time leaving space for play with the stylistic convention of genres. As I have shown, there are many spaces in the field of media and religion that can be explored. how we do so depends on our question. from quantitative surveys and qualitative interviews to analysis of sources and context, there is a broad range of possible procedures. But the intersection and interplay between the spaces and their relationships with the representation need to be taken into account within each re- search process in the field of media and religion. BiBliOGraPhy Goodstein, laurie, 2011, Mormon’s ad Campaign May Play Out on the ’12 Campaign Trail, New york Times, 17 November. http://www.nytimes.com/2011/11/18/us/mormon-ad-campaign-seeks-to-improve-percep- tions.html?pagewanted=print [accessed 10 November 2014]. haws, John Ben, 2013, The Mormon image in the american Mind, New york: Oxford University Press. Odin, roger, 2011, les espaces de communication, introduction à la sémio-pragmatique, Grenoble: Presse universitaires de Grenoble. Odin, roger, 2014, The home Movie and space of Communication, in: rascaroli, laura/young, Gwenda/Mo- nahan, Barry (eds.), amateur filmmaking. The home Movie, the archive, the Web, New york: Blooms- bury, 15–25. filMOGraPhy I’m a Mormon (US 2010–2014), www.mormon.org/people [accessed 05 October 2015].