Page - 42 - in JRFM - Journal Religion Film Media, Volume 03/02

42 | Celica Fitz and Anna Matter www.jrfm.eu 2017, 3/2, 37–51 courses on the individualization and privatization of religion were also applied in our interdisciplinary methodology, as were spatial theoretical reflections on private space and corresponding religious concepts of life and living together. the results of our deliberations were contextualized in the terms and concepts of religious studies and made tangible in the form of texts, images, and quota- tions from the interviews (fig. 1). ExHIBITING MEANING – CREATING MEANING from the assumption that an exhibition is a medium of communication, it fol- lows that in addition to the themes and content presented, the presentation it- self plays a role in the generation of meaning. thus, every form of presentation conveys a certain message. When the museum or exhibit is understood as a me- dium and the exhibition space as the central exponent, the chosen aesthetic for the exhibit becomes one of the most important communication media.13 Jana scholze developed a theory of museum exhibits as a communication medium that is based on the definition of museums and exhibits as generators and con- structors of knowledge, history, and opinion. applying this cultural semantic approach, she incorporates the exhibition into a communication theory model 13 scholze 2004, 258. Fig. 1: Exhibitionview, SinnRäume, Photography by Wolfgang Magin © SinnRäume