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world surrounding them, which is brought about by the hegemony of neo-liber-
al capitalism and its concurrent forms of civilisation.7
In a similar vein, but with regard to the rise of fascism, Walter Benjamin con-
cluded his famous The Work of Art in the Age of Mechanical Reproduction (1936)
as follows: âMankind, which in Homerâs time was an object of contemplation
for the Olympian gods, now is one for itself. Its self-alienation has reached such
a degree that it can experience its own destruction as an aesthetic pleasure of
the first order.â8 The proliferation of apocalyptic tales in contemporary future
fictions also allows for the conclusion that once again humanity has reached a
point at which there is a certain aesthetic pleasure involved in contemplating
its own destruction: âCatastrophe on a global scale remains a curiously popular
form of screen entertainment.[âŚ] Such narratives not only seem strange visual
companions to popcorn and ice cream, but also are highly marketable.â9 In an at-
tempt to explain this odd phenomenon of taking pleasure in contemplating the
end of the world as we know it, Elizabeth Rosen follows a similar interpretation:
âNo doubt, we do love apocalypses too much. But given that the world some-
times appears to be coming apart at its economic, political, and social seams and
that there is âmore and more information, and less and less meaningâ (Beaudril-
lard Simulation and Simulacra), our fascination with the apocalyptic myth is cer-
tainly understandable.â10 The contemporary human subject under late capitalist
conditions is thus not only fundamentally estranged but also irredeemably over-
charged with the complexities of this world and the proliferating information
that circulates within it without creating much viable meaning for individuals
and local communities, as Atwoodâs MaddAddam Trilogy also illustrates.
âAPOCALYPSEâ NOW AND THEN
Margaret Atwoodâs future fictions Oryx and Crake, The Year of the Flood, and
MaddAddam are all written around an apocalyptic event which wipes out al-
most the entire human civilisation on Earth and which would therefore certainly
be seen as catastrophic by ordinary standards. Here it becomes evident that the
meaning of âapocalypseâ, originally derived from the biblical Story of Revela-
tion, has undergone a profound semantic shift up to the present. While in pop-
ular fiction today, âapocalypticâ is often understood as catastrophic and thus
7 Cf. Critical theory on capitalism and alienation ranging from Karl Marxâs Economic and
Philosophical Manuscripts of 1844 (1932), via Adorno and Horkheimerâs Dialectics of
Enlightenment (1944), to contemporary works like Hartmut Rosaâs Social Acceleration: A New
Theory of Modernity (2013).
8 Benjamin 2008, 42.
9 Tate 2017, 13.
10 Rosen 2008, xi.
34 | Stephanie Bender www.jrfm.eu 2019, 5/2, 31â50
JRFM
Journal Religion Film Media, Volume 05/02
- Title
- JRFM
- Subtitle
- Journal Religion Film Media
- Volume
- 05/02
- Authors
- Christian Wessely
- Daria Pezzoli-Olgiati
- Editor
- Uni-Graz
- Publisher
- SchĂźren Verlag GmbH
- Location
- Graz
- Date
- 2019
- Language
- English
- License
- CC BY-NC 4.0
- Size
- 14.8 x 21.0 cm
- Pages
- 219
- Categories
- Zeitschriften JRFM