Page - (000218) - in JRFM - Journal Religion Film Media, Volume 05/02

Media and Religion Edited by Dr. Anna-Katharina Höpfl inger, Prof. Dr. Stefanie Knauss, Dr. Marie-Therese Mäder and Prof. Dr. Daria Pezzoli-Olgiati NEW SERIES Religion – Marketing’s Unwitting Godparent A Case Study of Coff ee Branding and Consumer Loyalty By Dr. Michael Leo Ulrich 2019, vol. 3, 281 pp., pb., € 59.00 ISBN 978-3-8487-5799-2 nomos-shop.de/41369 This book provides an in-depth under- standing of the analogy between mar- keting and religion: how an eff ective marketing campaign makes consumers construct an entire worldview with a corresponding ethos regarding an ad- vertised commodity, which results in exceptional consumer loyalty and high profi t margins. To order please visit www.nomos-shop.de, fax (+49) 7221/2104-43 or contact your local bookstore. All costs and risks of return are payable by the addressee. eLibrary Nomos nomos-elibrary.de State Martyr Representation and Performativity of Political Violence By Dr. Baldassare Scolari 2019, vol. 2, 417 pp., pb., € 89.00 ISBN 978-3-8487-5761-9 nomos-shop.de/41430 The politician Aldo Moro was abducted and killed in 1978 by the terrorist organi- sation the Red Brigades. The media then stylised Moro as a ‘state martyr’. This volume deals with the highly topical question concerning the performativity of this concept in the tension between democratic states and terrorism.