Page - 120 - in JRFM - Journal Religion Film Media, Volume 07/02

120 | Sakina Loukili www.jrfm.eu 2021, 7/2, 107–131 thy, for belonging to marginalized communities means that responding or “talking back” at dominant discourses from the “same place”, i. e., main- stream media platforms, automatically includes unequal power dynamics.69 By shifting the interaction to social media, the NIDA politicians thus with- draw from this power dynamic. 69 Drawing on bell hook’s concept of “talking back”, Margaretha van Es explores how Dutch Muslims do exactly this in a context where the dominant majority urges Muslims to speak out against violent extremism; see Van Es 2019. Fig. 1: Screenshot of NIDA’s Facebook story page, featuring a collage of coronavirus- related newspaper articles from several news outlets with photos of Muslim women.