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46 Mobile Culture Studies. The Journal 6 2o20 (Travel)
Rhian Waller | Postcolonial Pictures
any combination of roles as icon, index and symbol. For instance, the cover of Dark Star Safari
(2002) is an icon-sign of several elements, including a train, a forest and a rising (or setting) sun.
It also acts as an index-sign for the contained narrative, and as a symbolic-sign for the act of
journeying, travel, human movement and Africa as a conceptual space and geopolitical entity.
The unstable and culturally dependent status of index and symbolic signs makes them fertile
ground for cross-association and subjective interpretation. For instance, the colour red (as in
the title font of Deep South, 2019) signifies danger and is a sign of warning to western viewers.
However, in some Asian cultures, red is a sign of good luck (Burrows, 2016). Like the meanings
embedded in the individual words of book titles, key objects of symbolic significance (trains,
buildings, bodies) are singled out for further discussion.
A new category is also created to operationalise Harrisonās notion of āinterpersonal meta-
functionā in order to look at what is not present, as well as what is depicted. When discus-
sing representational metafunctions (what the image is about, whether it shows people, places,
objects and narrative links between objects), Harrison (2002) argues that the interpersonal
metafunction of an image is one of its most important signified concepts. The viewer is invited
to form a parasocial relationship with the represented human subject(s) in particular ways; an
image of a father holding a baby, for instance, may be designed to evoke tenderness, sympathy
and recognition of shared humanity.
The covers of the most recent Penguin editions can roughly be categorised by the proximity
or absence of human figures. The No Interpersonal Metafunction set (NIM), includes those
covers where humans are entirely absent. In contrast, the Distant Interpersonal Metafunction
(DIM) set incorporates wide shots that place people in the āfar social distanceā and āpublic
distanceā (Harrison, 2002). Subjects in this set are far enough from the āpositionā of the viewer
that their expressions and facial features are difficult to distinguish, but close enough that
their body language is visible. Finally, the Close Interper-
sonal Metafunction (CIM) is comprised of those books
that feature medium-close and close-up images, such as
portraits, which allow for a simulated interpersonal rela-
tionship to be established between subject and viewer.
These categories interlink with Dannās conceptualisation
of āpeople zonesā, which features in his semiotic analysis
of how native peoples are depicted in relation to travellers,
which will be expanded on below (Dann, 1996).
As an example, the categorisation and broad-strokes
analysis of one book cover looks like this: [see Fig. 2].
The categorisation of these images will enable compa-
risons to be made between subjects and locations. Locati-
ons are particularly important, as the book covers will be
grouped according to the geographies and societies they
depict. Any commonalities detected in those book covers
that depict cultures traditionally assumed to be āsubalternā
will be discussed, as well as any divergence from those
covers that show developed, Western environments.
Fig 1: Dark Star Safari
(Theroux, 2002)
>mcs_lab>
Mobile Culture Studies, Volume 2/2020
The Journal
- Title
- >mcs_lab>
- Subtitle
- Mobile Culture Studies
- Volume
- 2/2020
- Editor
- Karl Franzens University Graz
- Location
- Graz
- Date
- 2020
- Language
- German, English
- License
- CC BY 4.0
- Size
- 21.0 x 29.7 cm
- Pages
- 270
- Categories
- Zeitschriften Mobile Culture Studies The Journal