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Heinz Bonfadelli | Media Use of Ethnic Minority Youth
46
Bonfadelli 2007), above all on the representation of immigrants and the presence of
negative stereotypes in mass media, hypothesizing that there is a connection
between how media deal with ethnic minorities and the degree of their
integration into the host society. From the media production perspective, ethnic
diversity in media organizations has been of interest (Riggins 1992; Husband
1994; Geissler 2003). Another topic of public debate and research focuses on
strategies and programs of public broadcasters towards migrants and of ethnic
minority media as programs produced by and addressed to ethnic minorities
(Becker 1998; Busch 1999; Kosnick 2000; Christensen 2001; Camauër 2003;
Weber-Menges 2006; Leurdijk 2006).
Since mass media can exert an influence on the integration of ethnic
minority groups only if they are used, an in-depth investigation into the aspects
of the ethnic minorities’ media use is crucial. Although the relevance of media
use for social integration had been recognized before, communication studies
scholars began to carry out thorough research on this issue only in the last two
decades. Because communication technologies such as the internet, cable and
satellite television have changed the media system by creating new
transnationalized communicational and cultural spaces, the number of studies
dealing with issues of media use and migration has increased. Still, research
findings in this subfield are, generally speaking, somewhat fragmentary (see
Carøe Christiansen 2004; Müller 2005b; Piga 2007).
2. Theoretical Perspectives
Figure 1: Media Use and Ethnic Minorities: Various Research Traditions
Three theoretical perspectives (Bonfadelli/Bucher/Piga 2007; Bucher/
Bonfadelli 2007) guiding most of the research concerning media use of ethnic
Social Background and
Individual Characteris-
tics of Media Users Use of Mass Media
from Homeland or
Host Country
Social Identity
and / or
Social Integration
Use of Mass Media
from Homeland or
Host Country
Effects Paradigm: Social Integration?
Cultural Studies: Identity Formation?
Uses &Gratifications Paradigm: Media Ghetto?
Media – Migration – Integration
European and North American Perspectives
- Title
- Media – Migration – Integration
- Subtitle
- European and North American Perspectives
- Authors
- Rainer Geissler
- Horst Pöttker
- Publisher
- transcript Verlag
- Date
- 2009
- Language
- English
- License
- CC BY-NC-ND 3.0
- ISBN
- 978-3-8376-1032-1
- Size
- 15.0 x 22.4 cm
- Pages
- 250
- Keywords
- Integration, Media, Migration, Europe, North America, Sociology of Media, Sociology
- Category
- Medien