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Heinz Bonfadelli | Media Use of Ethnic Minority Youth
52
identities as a result of a new global media culture. For example, young people
in different countries conceive of themselves and behave as “hip hoppers” in
contrast to “heavy metal” fans through their identification with certain global
media symbols (see Lull 2001). Shared concerns and belief systems on a
worldwide level also help to form transnational global identities based on
similarity, as, for instance, with globalization critics, environmentalist
movements, or fundamentalist religious groups.
DIFFERENCE SIMILARITY
Locally
Bounded 1. Distinct traditions, kept
separately in time and space.
Turkish or Swiss identity.
2. Separate traditions are
juxtaposed in time and space.
Hybrid identity as Turkish and
Swiss and appropriate switch
from one to the other in certain
situations. 3. Assimilation into the new
culture and absorption of
new values and norms.
Parents are Turkish,
but child’s self-image
is Swiss.
Translocal
Shifting 4. New global forms of identity
based on distinct taste/style
cultures like “hip hop” or
“heavy metal”. 5. New forms of identity
based on shared concerns
like “anti-global”
movement
Table 3: New Forms of Cultural Identities (adapted from Barker 1997: 616)
3. A Swiss Survey of Media Use by Adolescents:
Research Issues and Research Design
So far, research on the media use of ethnic minorities in Switzerland has been
rare. The only relatively comprehensive survey about media use of immigrants
was conducted in 1995 by the research unit of the Public Broadcasting
Corporation SRG (Anker/Ermutlu/Steinmann 1995). With several research
projects, the Institute of Mass Communication and Media Research at the
University of Zurich (IPMZ) is engaged in filling this knowledge gap. One
project that began in 2003 and was recently completed is concerned with the
function of media in constructing social identity in a multicultural setting. It
focuses on a comparison of two groups, adolescents from the indigenous
Swiss population and those of migrant background (Bonfadelli/ Bucher 2006;
Bucher/Bonfadelli 2007). Some of the findings from this research will be
presented below. Other projects were concerned with analyzing media
representations of Islam in Swiss newspapers (Bonfadelli 2007).
Media – Migration – Integration
European and North American Perspectives
- Title
- Media – Migration – Integration
- Subtitle
- European and North American Perspectives
- Authors
- Rainer Geissler
- Horst Pöttker
- Publisher
- transcript Verlag
- Date
- 2009
- Language
- English
- License
- CC BY-NC-ND 3.0
- ISBN
- 978-3-8376-1032-1
- Size
- 15.0 x 22.4 cm
- Pages
- 250
- Keywords
- Integration, Media, Migration, Europe, North America, Sociology of Media, Sociology
- Category
- Medien