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Heinz Bonfadelli | Media Use of Ethnic Minority Youth
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positive finding, especially in light of the generally high fear of becoming
unemployed (see Table 4).
4.3 Cultural Orientations and Multiculturalism
A typology of cultural orientation was constructed on the basis of several
indicator questions, such as preferred language of media use, main language
used in the family and with friends, ethnic background of friends, perceptions
of group membership, interest in events occurring in Switzerland or in the
home country, etc. (see table 6). A majority of the adolescents from a migrant
background were classified as “Swiss-oriented” (45%) in comparison with only
24% “homeland-oriented”; 24% have a “dualist” orientation; and a minority of
7% seems to be detached from both, their country of origin and from
Switzerland. There are no significant differences between young people from
Italy, Turkey or ex-Yugoslavia; but parents from each ethnic group are
significantly more homeland-oriented, according to the perceptions of their
children: ex-Yugoslavia (45%), Italy (48%) and Turkey (57%).
% ‘yes’ Switzerland Italy Turkey Ex-Yugoslavia
If someone immigrates to
Switzerland, he/she has to
assimilate 64 51 37 53
People from different
countries living in
Switzerland make Swiss
society more interesting 39 44 66 70
Swiss people can learn
something from immigrants 38 63 62 79
It’s not bad if not all people
are similar; Swiss people
are quite diverse, too 62 72 72 77
If Swiss people and
immigrants from other
countries respected each
other, there would be no
problems 79 80 82 80
Table 6: Attitudes Towards Multiculturalism in Switzerland
Compared to their peers of migration background, Swiss youths have a more
skeptical view of multicultural society (Table 6): They agree more that
immigrants have to assimilate and they negate more that a mix of cultures can
Media – Migration – Integration
European and North American Perspectives
- Title
- Media – Migration – Integration
- Subtitle
- European and North American Perspectives
- Authors
- Rainer Geissler
- Horst Pöttker
- Publisher
- transcript Verlag
- Date
- 2009
- Language
- English
- License
- CC BY-NC-ND 3.0
- ISBN
- 978-3-8376-1032-1
- Size
- 15.0 x 22.4 cm
- Pages
- 250
- Keywords
- Integration, Media, Migration, Europe, North America, Sociology of Media, Sociology
- Category
- Medien