Page - 56 - in Media – Migration – Integration - European and North American Perspectives

Heinz Bonfadelli | Media Use of Ethnic Minority Youth 56 positive finding, especially in light of the generally high fear of becoming unemployed (see Table 4). 4.3 Cultural Orientations and Multiculturalism A typology of cultural orientation was constructed on the basis of several indicator questions, such as preferred language of media use, main language used in the family and with friends, ethnic background of friends, perceptions of group membership, interest in events occurring in Switzerland or in the home country, etc. (see table 6). A majority of the adolescents from a migrant background were classified as “Swiss-oriented” (45%) in comparison with only 24% “homeland-oriented”; 24% have a “dualist” orientation; and a minority of 7% seems to be detached from both, their country of origin and from Switzerland. There are no significant differences between young people from Italy, Turkey or ex-Yugoslavia; but parents from each ethnic group are significantly more homeland-oriented, according to the perceptions of their children: ex-Yugoslavia (45%), Italy (48%) and Turkey (57%). % ‘yes’ Switzerland Italy Turkey Ex-Yugoslavia If someone immigrates to Switzerland, he/she has to assimilate 64 51 37 53 People from different countries living in Switzerland make Swiss society more interesting 39 44 66 70 Swiss people can learn something from immigrants 38 63 62 79 It’s not bad if not all people are similar; Swiss people are quite diverse, too 62 72 72 77 If Swiss people and immigrants from other countries respected each other, there would be no problems 79 80 82 80 Table 6: Attitudes Towards Multiculturalism in Switzerland Compared to their peers of migration background, Swiss youths have a more skeptical view of multicultural society (Table 6): They agree more that immigrants have to assimilate and they negate more that a mix of cultures can