Page - 60 - in Media – Migration – Integration - European and North American Perspectives

Heinz Bonfadelli | Media Use of Ethnic Minority Youth 60 With respect to the use of other media, there are no significant differences between Swiss pupils and others. Immigrant families do not have as many computers as their Swiss counterparts; but in the bedrooms of youths of immigrant background more computers are to be found than in the bedrooms of the Swiss. Migration background is a more important predictor than other factors with regard to reading, how frequently books are read, watching TV and listening to the radio. With reference to reading books and using audio-visual media, there is a correlation between migration background and reading frequency, but education level and gender are more important predictors. Swiss Migrants Italy Turkey Ex-Yugoslavia Newspaper 1h30 1h30 1h40 1h30 1h20 Books 3h10 2h40 2h30 3h00 2h10 Magazines 2h00 1h40 1h40 1h45 1h40 TV 10h15 13h00 13h20 12h15 13h35 Video 2h15 2h40 2h10 2h35 3h25 DVD 2h45 2h50 2h55 3h10 2h30 Computer offline 5h10 6h00 7h 25 5h25 6h15 Internet 8h25 10h30 9h35 10h20 11h00 Radio 6h30 3h50 4h35 2h15 3h20 Music (CD) 10h30 10h20 11h35 9h40 9h30 Playstation 3h35 3h35 4h00 3h25 3h00 Total 54h45 56h35 59h25 54h00 56h25 Table 11: Media Use in Hours per Week For the use of computers and the internet, there is no significant difference between Swiss adolescents and others, but education is responsible for the largest part of the variance. Gender is a good predictor for the offline-use of computers – boys use computers more frequently than girls – but girls use the internet as often as their male peers, especially to communicate with school friends. 4.7 Preferences for Media Content There are no differences between Swiss adolescents and migrants with respect to the appeal of entertaining TV programs, as much of the media content in