Page - 61 - in Media – Migration – Integration - European and North American Perspectives

Heinz Bonfadelli | Media Use of Ethnic Minority Youth 61 such programs is chosen in accordance with youth-specific interests. But as for TV information programs, it is obvious that young migrant people prefer to watch news on private stations, whereas Swiss youths more often mention programs from the public broadcaster. As to print media, there are similar interests regarding the best liked genres, yet it should be emphasized that the wide variety of different types of print media is better utilized by Swiss pupils. Youth-specific and topic-oriented interests are characteristic for the internet. In addition, young people of immigrant background also use the internet for e- mails and chats to keep in touch with relatives and friends in the country of origin. To sum up, the globalized sphere of international TV programs, e.g., MTV, media symbols and formats targeted at young people are highly visible, especially in the open-ended questions dealing with favorite media content. 4.8 Media as a Topic of Conversation Modern mass media also play an important role as a topic of conversation in the everyday life of young people. Hence, we asked the adolescents which media they talk about with which persons (Table 12). Mother Father Siblings ColleaguesPartners mentioned in % CH M CH M CH M CH M TV 46 44 37 37 54 50 83 79 Video 30 25 30 23 55 55 74 71 Radio 39 20 27 21 23 18 30 28 Music 33 29 30 21 55 53 84 86 Books 41 26 21 16 23 24 31 26 Newspaper 54 39 51 41 20 21 30 33 Magazines 26 18 19 16 31 28 53 47 Computer-Games 9 5 14 9 37 38 58 61 PC Graphics/Photos 13 10 28 19 13 24 23 32 PC Programming 7 6 36 23 17 29 26 40 Internet Pages 19 16 27 19 35 35 68 71 Internet Chats 6 6 5 5 21 21 57 69 Table 12: Partners for Conversations about Different Media