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book Online Research - A Practical Handbook"
Online Research
A Practical Handbook
- Title
- Online Research
- Subtitle
- A Practical Handbook
- Author
- Peter Diem
- Publisher
- Austria-Forum
- Date
- 2018
- Language
- English
- Size
- 21.6 x 27.9 cm
- Pages
- 117
- Category
- Medien
Table of contents
- Introduction 4
- Online Research 4
- Quantitative Online Research 10
- Use of the Samartphone in Market and Media Research 28
- Qualitative Online Research 33
- Website Usability Research 47
- Online Media Research 58
- Online Research for TV 59
- Online Radio Research 77
- Radio Diaries 85
- Online Print Research 87
- Web Audience Size Measurement 89
- Cross-Media Measurement 93
- Online Advertising Research 99
- Delphi Studies 103
- Qualitative Data Analysis 104
- Web Mining 110
- Appendix 1 112
- Appendix 2 114