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A CONTENT THE DEVELOPMENT 1 Three Stories of Success First Story of Success: Faster at the Start. . . . . . . . . . . . . . . . . . . . 15 Second Story of Success: Plug and Play . . . . . . . . . . . . . . . . . . . . 19 Third Story of Success: Let’s go kids!. . . . . . . . . . . . . . . . . . . . . . 22 2 The StreetScooter Founder Story Electrified by an Idea . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Statement by Prof. Andreas Knie, CEO of InnoZ GmbH . . . . . . . . . . . . . . 33 Interview with Prof. Günther Schuh. . . . . . . . . . . . . . . . . . . . . . . 36 3 The StreetScooter Milestones 2008 – 2017 Innovation to go! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Statement by Dr. Bernd Schimpf, Chairman of Wittenstein SE . . . . . . . . . . 47 4 The StreetScooter Development Story Form follows fiction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Success thesis 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Success thesis 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 Success thesis 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Interview with Fabian Schmitt . . . . . . . . . . . . . . . . . . . . . . . . . 76 5 The StreetScooter Protagonists Story Six different heads. One common objective. . . . . . . . . . . . . . . . . . . 86 Portrait of Prof. Achim Kampker . . . . . . . . . . . . . . . . . . . . . . . . 87 Portrait of Jürgen Gerdes . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 Portrait of Prof. Günther Schuh. . . . . . . . . . . . . . . . . . . . . . . . . 89 Portrait of Fabian Schmitt . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 Portrait of Tobias Reil . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91 Portrait of Dr. Christoph Deutskens . . . . . . . . . . . . . . . . . . . . . . . 92 Interview with Prof. Achim Kampker . . . . . . . . . . . . . . . . . . . . . . 93 THE SOLUTION: RETURN ON ENGINEERING 6 The StreetScooter Building Blocks Predictable Result from 3 times 3 Building Blocks. . . . . . . . . . . . . . . . 106 B