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System for Motivating Ethical
Consumption Behavior Using Dongle
Interface Application
Junichi SUZUKI a,b,
1, Tomonari OKUBO c
, Hiromu OKI c
, Takayuki FUKUI d
,
Takashi FUJII e
, Toshihiko RYUGO e
, Motoki SATO e
, and Yasuhiro KAWAHARA f
,
a
Graduate School of Frontier Sciences, The University of Tokyo
b
DENTSU INC.
c
ISI-Dentsu, Ltd.
d
Panasonic Corporation
e
Sivira Inc.
f
The Open University of Japan
Abstract. Recent years have seen a rise in ethical consumption, which includes
not only reduced expenditures but also considerations regarding the environment
and future benefits to humanity. This study investigates a method for encouraging
ethical consumption via the use of a dongle interface with a smartphone. We have
developed an application that presents information to smartphone users to motivate
ethical consumption via a dongle interface and records information on ethical
activity to a blockchain. This paper also presents considerations with respect to
ethical consumption activity resulting from use by customers in an actual
commercial establishment, with presentation of intended future developments.
Keywords. Dongle interface, ethical consumption, blockchain, traceability
1. Introduction
Ethical consumption is a key phrase gaining worldwide attention. As a definition of
ethical consumption, it is stated that consumer's consumption activity with the support
of global environment and developing countries (Jeffery Bray et al.)[1] and
consumption activity conscious of moral and political right (Kim Humphery)[2].
According to Veronika A. Andorfer et al., while an increasing number of people are
aware of environmental issues and have oriented themselves to more ethical
engagements, ethical consumption market share is still extremely low [3]. Deidre Shaw
et al. indicated a gap between ethical consumption-related attitudes and behavior [4].
Louise M. Hassan et al. claims that empirical research is needed to assess the complex
nature of intention and behavioral divergence [5]. Roberta Sebastiani et al. claims that
as a new business model, economic consumption affects existing businesses [6]. John
1
Junichi Suzuki, Graduate School of Frontier Sciences, The University of Tokyo,
5-1-5, Kashiwanoha, Kashiwa-shi, Chiba 277-8561, Japan, E-mail:
suzuki.junichi@s.nenv.k.u-tokyo.ac. Intelligent Environments 2019
A. Muñoz et al. (Eds.)
© 2019 The authors and IOS Press.
This article is published online with Open Access by IOS Press and distributed under the terms
of the Creative Commons Attribution Non-Commercial License 4.0 (CC BY-NC 4.0).
doi:10.3233/AISE190038
162
Intelligent Environments 2019
Workshop Proceedings of the 15th International Conference on Intelligent Environments
- Titel
- Intelligent Environments 2019
- Untertitel
- Workshop Proceedings of the 15th International Conference on Intelligent Environments
- Autoren
- Andrés Muñoz
- Sofia Ouhbi
- Wolfgang Minker
- Loubna Echabbi
- Miguel Navarro-Cía
- Verlag
- IOS Press BV
- Datum
- 2019
- Sprache
- deutsch
- Lizenz
- CC BY-NC 4.0
- ISBN
- 978-1-61499-983-6
- Abmessungen
- 16.0 x 24.0 cm
- Seiten
- 416
- Kategorie
- Tagungsbände