Seite - 203 - in Intelligent Environments 2019 - Workshop Proceedings of the 15th International Conference on Intelligent Environments
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6.- Computer security
In the case of tourist data, whose access and reuse have an important economic
implication, cybersecurity becomes indispensable for the prevention of attacks by third
parties. In the context of macro data any data operator may have relations with third
countries that lack the same level of data protection and consequently submit the
information to undoubted threats.
In a defensive and anticipatory strategy for the security of personal data, the European
RGPD essentially revolves around a risk-based approach. And this risk must be subject
to prior evaluation, taking into account the nature, scope, context and purposes of data
processing. Not in vain does the RGPD oblige the processor to weigh the risk based on
an objective evaluation by which it is determined whether the data processing
operations pose a risk or if the risk is high [16].
Although we have advanced the protection of privacy in the digital environment, we
should bear in mind that in general, access to data constitutes an assignment for the
purposes of the LOPD, generating an inevitable conflict between transparency and
privacy.
On the other hand, tourist information and contracting through technical means leave a
trace or fingerprint of the individual, which can be used by third parties for commercial
or non-commercial purposes.
Today the user of tourist services is making a personalized trace of their preferences
and experiences: visit web pages, search in networks the opinions of other users, pour
your own, plan your itinerary or combined trip, reserve and pay for transportation,
accommodation, tickets to entertainment shows ... The technical means allow us to
appreciate a digital identity of the user in permanent construction as he buys a plane
ticket, clicks on a certain content on Facebook, shares a photo, visits an online store ...
In general, the technical media has developed a new class of personal data very
different from the conventional ones: from the analysis of conversations in social
networks, data are extracted about patterns of consumption, economic solvency, needs
and preferences; sensors are installed in automobiles to know their location and predict
a massification; Many cities have digital transport cards that allow routes to be
optimized by using encrypted data in the city of Madrid or by erasing the data every
forty-eight hours in Paris.
The policy of cookies is especially intense in the field of tourism, so that the repeated
consultation of an offer increases the price; or the beacons, which make possible, based
on geo-positioning, an avalanche of information from nearby establishments on mobile
devices.
Initially the data obtained do not have to be associated with a specific person;
However, their treatment does allow them to be linked and even identify their owner,
so that the application of the legal regime of protection of personal data becomes
inexcusable. F.J.BauzáMartorell / IntelligenceTourismandPublicAdministration 203
Intelligent Environments 2019
Workshop Proceedings of the 15th International Conference on Intelligent Environments
- Titel
- Intelligent Environments 2019
- Untertitel
- Workshop Proceedings of the 15th International Conference on Intelligent Environments
- Autoren
- Andrés Muñoz
- Sofia Ouhbi
- Wolfgang Minker
- Loubna Echabbi
- Miguel Navarro-Cía
- Verlag
- IOS Press BV
- Datum
- 2019
- Sprache
- deutsch
- Lizenz
- CC BY-NC 4.0
- ISBN
- 978-1-61499-983-6
- Abmessungen
- 16.0 x 24.0 cm
- Seiten
- 416
- Kategorie
- Tagungsbände