Seite - 14 - in JRFM - Journal Religion Film Media, Band 01/01

14 | Marie-Therese Mäder and Daria Pezzoli-Olgiati www.jrfm.eu 2015, 1/1, 9–19 Fig. 7: The master, Kung Fu Pepsi Crush, film still (00:00:21). them to remember the relevant product. religious symbolism within the narration makes connections to well-known symbol systems and specific values. Furthermore, both commercials refer to conventionalised film forms: the Have a Great Break com- mercial refers to music videos and the Kung Fu Pepsi Crush commercial to martial arts films. Fig. 6: Rehearsing Kung Fu, Kung Fu Pepsi Crush, film still (00:00:09).