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Mobile Culture Studies. The Journal 6 2o20 (Travel)
Anna Karina Sennefelder | Revival of the cultural stereotype? 93
These stories of cinema success as nothing more than a lucky coincidence can be read as part
of the self-branding strategies that travellers have operated in the digital age (van Nuenen 2016)
and can be decoded, in line with the pragmatical theory on documentary, as one out of many
typical âsignals of authenticityâ (Hattendorf 1999: 72) within documentary which are intended
to enable the constitution of a specific âperception contractâ (Hattendorf 1999: 75) between
viewers and film. Thus, it is not surprising that in the video call for the crowdfunding of Reiss
aus, the corresponding buzzwords are mentioned by Wendt and Stirnat, signalling the viewers
to read their film as an âauthenticâ documentary. Hattendorf called those explicit verbal expres-
sions on the authenticity of the represented events, given mostly at the beginning of a film, one
of âthe most elemental signals of authenticityâ (Hattendorf 1999: 73). Stirnat emphasizes: âIt
is important for us to tell things the way they happened, while remaining authenticâ (Wendt
and Stirnat 2017: 2:56â3:00). And Wendt explains: âWhy should you support us financially?
[...] If you love Africa as much as we do and would like to see all its diversity and not just this
one-sided media coverage, then support usâ (Wendt and Stirnat 2017: 5:01â5:08). Both Allgaier
and Weisser as well as Wendt and Stirnat present themselves as young, independent travellers
who ended up âaccidentally producing a movieâ (Wendt and Stirnat 2019b: 6:04â6.06) that
aims to contradict the negative, Western mainstream media. Therefore, both Weit and Reiss
aus provide the characteristic âcodes of authenticityâ, while âcodeâ means that a specific âfilm-
ing strategy of authenticity creates a supra-individual impression of being authentic among the
audienceâ (Hattendorf 1999: 85). Both films claim to transform the âhalf-knowledgeâ promoted
by the mass media into âcredible knowledgeâ (Huck 2012: 245) with the filmic representations
of their âauthenticâ travel experiences. Both couples are using their self-chosen status as a âsec-
ond-order observerâ (Luhmann 1995) and are calling upon âthe audienceâs knowledge of the
machinations of the mass media in order to stage its own credibility in contrast to themâ (Huck
2012: 246â247).
However, it is important to note that the image of the âanti-mainstream filmmakersâ is
counteracted by the filmmakers themselves. When Wendt is asked about the genesis of Reiss
aus at the premiere of the film in a German cinema, she refers to herself as a âpassionate jour-
nalist and filmmakerâ (Wendt and Stirnat 2019b: 3:39â3:44), just as Allgaier describes himself
as having developed from a âpassionate filmerâ into a âfreelance cameramanâ who has worked
for different production companies and tv-channels (Allgaier and Weisser 2017b: 261). There
is no doubt that Wendt and Allgaier are professional filmmakers and do know what they are
doing with a camera. While I agree with Hanna SchlĂŒterâs critique of the disregarding of a
privilege discourse in these films and of the âunrestrained dethematisation and romantisation
of povertyâ (SchlĂŒter 2019), I disagree with her judgement of the films as âgarbageâ. These per-
sonalised travel documentaries are neither products of mere accident, nor can they be handled
as trivialisation. Given the professional background of the filmmakers, and considering the
positive feedback that these films received from large audiences, I categorize them as media
products that satisfy an obvious need for such optimistic and simple travel stories. As a result,
I argue that these films should be examined as a part of self-branding culture and classified
as educational for the question of how self-constitution and cultural identity are dealt with in
current representations of travel experiences.
>mcs_lab>
Mobile Culture Studies, Band 2/2020
The Journal
- Titel
- >mcs_lab>
- Untertitel
- Mobile Culture Studies
- Band
- 2/2020
- Herausgeber
- Karl Franzens University Graz
- Ort
- Graz
- Datum
- 2020
- Sprache
- deutsch, englisch
- Lizenz
- CC BY 4.0
- Abmessungen
- 21.0 x 29.7 cm
- Seiten
- 270
- Kategorien
- Zeitschriften Mobile Culture Studies The Journal