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Mobile Culture Studies. The Journal 6 2o20 (Travel)
Anna Karina Sennefelder | Revival of the cultural stereotype? 99
and openness, Weit is normative and unreflective with regard to its own perspective.
This becomes evident in the sequence discussed here. The credo, communicated from the
beginning, must be adhered to, the coupleâs âown imagesâ, which are intended to oppose the
âone-sided reportingâ must be delivered, and Allgaierâs VO commentary delivers them promptly:
âThe people in this part of the world have a great auraâ. This statement is placed before the three
shots quoted above, which rhetorically reinforces the function of visual evidence: the VO serves
as argumentatio, the images of the men wearing a turban and the laughing children authen-
ticate what has been said. They serve as confirmatio in the rhetorical sense, and as âauthentic
signsâ in the sense of Jonathan Cullerâs semiotic understanding of authenticity within travel
writing (Culler 1988), because they are read by the recipients as âpeople who symbolise people
with a special auraâ. I consider this sequence in its discursive function to be a visual stereotype,
which becomes particularly clear here through the spoken text in the VO. There is no marking
of a personal, subjective opinion in the text, no commentary on oneâs own observerâs perspec-
tive, and the statement turns out to be categorising, generalising, accentuating and evaluating:
âThe peopleâ is generalising; âin this part of the worldâ is categorising; although vague, âhave
a great auraâ is accentuating, because the people are reduced to a certain, controversial charac-
teristic even when evaluated positively (âgreatâ). Although the opening of the sequence aims to
give a political classification to the setting shown and introduces the travellers as vigilant people
who know about the dangers of travelling and make their ambivalent feelings transparent,
the sequence runs towards an orientalist stereotype, evoking the typical clichĂ© of the âorientâ
as space of the other (Said 2017) and as a âprojection surface of social counter draftsâ (Deeken
and Bösel 1996: 23). The people shown merely represent the image of âorientalâ. Viewers easily
recognise the typical image motifs, which have been reproduced countless times: dark skin,
turban, smile â and those signals are enough. It is not about an âinter-individualâ encounter,
which Hansen explains as an ideal that never can be absouteley realised (cf. Hansen 2003: 324)
but for which one always should strive in order to avoid as much group-orientated thinking of
another person as possible â but about keeping a promised counter-perspective according to
which, contrary to the one-sided images circulating âin the Westâ, there are beautiful and âgreatâ
people in Pakistan, too. Quite apart from the fact that this counter-narrative is as flat as the
template against which it is supposedly directed, because superficial positivity is opposed to
superficial denigration, it is of course very problematic to talk about a âmagic auraâ of the âpeople
living in the Orientâ. A self-observed stereotype â the one-sided news on terrorism and danger
in Pakistan in Germany â is contrasted therefore with an orienatlist stereotype. The people
shown only have a confirming function, in that they are used as authenticity markers, because
the commentary in the VO about the people shown is intended to visually âproveâ to the view-
ers the sympathetic and open attitude of the travellers. However, by simply attributing a âgreat
auraâ to complete strangers, Allgaier and Weisser are implicitly ascribing a cultural identity to
these people, without allowing them to confirm or reject this identity.
In defence, one could argue that this is only a small unit of text from a 127-minute film
(although there are other scenes in Weit that serve cultural stereotypes, which, due to the
scope of this article, I had to exclude), and that the filmmakers, preoccupied by their own
experiences and associated emotionality, can inadvertently reproduce certain stereotypes dur-
ing the production process. However, I consider this to be an analytical short circuit. If the
>mcs_lab>
Mobile Culture Studies, Band 2/2020
The Journal
- Titel
- >mcs_lab>
- Untertitel
- Mobile Culture Studies
- Band
- 2/2020
- Herausgeber
- Karl Franzens University Graz
- Ort
- Graz
- Datum
- 2020
- Sprache
- deutsch, englisch
- Lizenz
- CC BY 4.0
- Abmessungen
- 21.0 x 29.7 cm
- Seiten
- 270
- Kategorien
- Zeitschriften Mobile Culture Studies The Journal