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Selbstporträt mit Spiegelreflex Intermediale Metaisierung von Reiseerfahrungen in Blogs Mirja Riggert Abstract This article examines the intermedial reciprocity between visual and verbal elements in travel blogs. Focussing on four different ‘About Pages’ of the blogs, the analysis showcases the practice of self-presentation within travel writing. It maps out three levels of inter- and intramedial tensions, that continuously disrupt the ego-concentration by (1) appealing emphatically to the recipients, (2) reflecting on and referring to the self through metanarrative elements, and (3) breaking the representation of an authentic travel experience with a focus on the mediatization of it. These tensions in the intermedial narratives help to multiply the perspectives on the travellers and their self-presentation. Indeed, this multiperspectivity stages a sublimation of the individual experience into a social significance, which helps to include product placements of cameras and affiliate links at the same time, without presenting the page as a mere form of self-marketing. The breaking of narrative coherence is therefore to be seen as an enhanced performance of the self, serving commercial purposes. Keywords travel blogs, intermediality, metanarration, self-presentation, digital travel writing DOI 10.25364/08.6:2020.1.7 Mobile Culture Studies. The Journal, Vol. 6 2020, 111–134 Open Access: content is licensed under CC BY 3.0