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Rainer Geißler/Sonja Weber-Menges | Media Reception and Ideas on Media Integration
34 mass media. In the pluralistic German media system, ethno-media have
functions similar to those of specific media for women, youth, or certain
religious communities. Of major importance is the integrative nature of the
content presented. Segregationist content – as in an exclusive focus on the
original culture or a confrontation between a ‘superior’ original culture
and the culture of the accommodating society that is presented in a
distorted, negative way – is not in accordance with this model.
- Media Use. It is unrealistic to expect Germans to make use of the ethno-
media. For this reason, an appropriate representation of ethnic mino-
rities in the German mass media is extremely important. On the other
hand, it is absolutely indispensable for the intercultural integration of
ethnic minorities that such minorities make use of the German mass
media. With no knowledge of current affairs and their contexts in the
society at large, integration into the social structures – appropriately
taking advantage of opportunities in politics, on the labor market, in the
educational system, and in other significant institutions (see above) – is
not possible. Thus, the attractiveness of the German mass media for
ethnic minorities is an important prerequisite for their intercultural
integration. In addition, non-assimilated minorities with a bicultural
orientation will also make use of the ethno-media of their original cul-
ture. Through such groups, the dominant German public sphere
becomes and remains interconnected with the ethnic sub-spheres.
2. Media Reception and Ideas on Media Integration among
Turkish, Italian and Russo-German Migrants in Germany
2.1 Methodology
We will now present some select tentative findings of a comprehensive study
on media use and integration of migrants (including their children) from
Turkey, Italy, and Russia. Over 1,000 persons from Italy, approximately 700
persons from Turkey (excluding Kurds), and approximately 1,000 persons
from Russia were interviewed. Here, we will simply present the findings for
over 500 Russo-Germans (not those for Russian Jews or for other Russians).
Only members of pure migrant families were interviewed, that is, no children
Media – Migration – Integration
European and North American Perspectives
- Titel
- Media – Migration – Integration
- Untertitel
- European and North American Perspectives
- Autoren
- Rainer Geissler
- Horst Pöttker
- Verlag
- transcript Verlag
- Datum
- 2009
- Sprache
- englisch
- Lizenz
- CC BY-NC-ND 3.0
- ISBN
- 978-3-8376-1032-1
- Abmessungen
- 15.0 x 22.4 cm
- Seiten
- 250
- Schlagwörter
- Integration, Media, Migration, Europe, North America, Sociology of Media, Sociology
- Kategorie
- Medien