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Heinz Bonfadelli | Media Use of Ethnic Minority Youth
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Life Situation Language Skills
Extent of Integration
Preference for Information
and Entertainment
Use of Turkish and German-language Media Content
Figure 2: Theoretical Model of Media Use (based on Weiß/Trebbe 2001)
A further major research concern is to determine the impact of ethnicity compared
to other social divisions. Recently, the concept of “social capital” has been
discussed in the context of media use, political participation and the
integration of migrants (e.g. Jacobs/Tillie 2004). It is assumed that being
embedded in social networks – an indicator of social capital – is an important
factor influencing the level of media use and, furthermore, the level of trust in
the political system.
2.2 Media Effects Paradigm
In comparison with the uses and gratifications approach, the media effects
paradigm (Bonfadelli 2004) focuses not on media use itself, but on social
integration on a macro level. In a complementary way, then, the cultural
studies paradigm deals with cultural identity on a micro level. According to
most functionalist theories, media perform unplanned and long-term
socialization and integration functions for a society by bridging different social
and ethnic groups and assimilating different people into a common civil
culture (Schudson, 1994; Peeters/d’Haenens 2005). In this view, then, the use
of majority host country media by ethnic minorities will result in better social
and cultural integration. On the other hand, it is hypothesized that the
persistent use of media from the homeland and in the language of origin will
help maintain individuals’ old cultural identity and will thus have detrimental
effects on integration. One normative consequence would be that ethnic
minority groups should use the majority media available in the new host
country in its language to fully integrate into the new socio-cultural context.
Media – Migration – Integration
European and North American Perspectives
- Titel
- Media – Migration – Integration
- Untertitel
- European and North American Perspectives
- Autoren
- Rainer Geissler
- Horst Pöttker
- Verlag
- transcript Verlag
- Datum
- 2009
- Sprache
- englisch
- Lizenz
- CC BY-NC-ND 3.0
- ISBN
- 978-3-8376-1032-1
- Abmessungen
- 15.0 x 22.4 cm
- Seiten
- 250
- Schlagwörter
- Integration, Media, Migration, Europe, North America, Sociology of Media, Sociology
- Kategorie
- Medien