Seite - 65 - in Media – Migration – Integration - European and North American Perspectives

Heinz Bonfadelli | Media Use of Ethnic Minority Youth 65 In this context, we are aware of the risks involved when segregating behavior overwhelms integrative aspects. Integration as a process between a mere adoption of so-called “Swissness” and the conservation of migrant mentalities is a difficult path we have to follow. With respect to this sensitive task, we have attempted to show how and where integrative aspects need to be strengthened in our youth policies and in schools, and how we can learn from the cultural resources of immigrants. Our findings can also be of significance for media professionals, as they demonstrate the importance of media for the integration of young people from a migration background and indicate the opportunity to anchor media coverage on a more realistic and thus less stereotypical basis. The findings also point to the need for immigrants themselves to be represented in the media in a more diversified and more accurate manner. 7. References Adoni, Hanna/Caspi, Dan/Cohen, Akiba (2002): Media, Minorities and Hy- brid Identities. The Arab and Russian Communities in Israel. Cresskill, NJ Anker, Heinrich/Ermutlu, Manolya/Steinmann, Matthias (1995): Die Medien- nutzung der Ausländerinnen in der Schweiz. Ergebnisse einer schriftlichen Umfrage in der ganzen Schweiz vom März/April 1995. Bern Barker, Chris (1997): “Television and the reflexive project of the self: soaps, teenage talk and hybrid identities.” In: British Journal of Sociology, 48(4), pp. 611-628 Becker, Jörg (1998): “Multiculturalism in German broadcasting.” In: Media Development, 45(3), pp. 8-21. Bonfadelli, Heinz (2007): “Die Darstellung ethnischer Minderheiten in den Massenmedien.” In: Bonfadelli, Heinz/Moser, Heinz, eds.: Medien und Migration. Europa als multikultureller Raum? Wiesbaden, pp. 95-116 Bonfadelli, Heinz (2004): Medienwirkungsforschung I: Grundlagen und theo- retische Perspektiven. Konstanz Bonfadelli, Heinz/Bucher, Priska/Piga, Andrea (2007): “Use of old and new media by ethnic minority youth in Europe with a special emphasis on Switzerland.” In: Communications, 32(2), pp. 141-170 Brosius, Hans-Bernd/Eps, Peter (1993): “Verändern Schlüsselereignisse jour- nalistische Selektionskriterien?” In: Rundfunk und Fernsehen, 41, 4/1993, pp. 512-530