Seite - 55 - in Coaching im digitalen Wandel

Chatbots as an instance of an artificial intelligence coach 55 Ȥ Intelligent conversation indicating common sense Ȥ Comprehension (how they sense us) Ȥ Personality Ȥ Security and safety of coachee’s data Ȥ Functionality and level of autonomy Ȥ Ethical and moral grounding Ȥ Empathy, intuition and imagination Ȥ Presence Attributing human characteristics, or anthropomorphising, a chatbot can have both a positive and a negative impact when it is assigned the role of an advisor or coach (Seeger, Pfeiffer, & Heinzl, 2017). Does visual human familiarity gain a level of trust? Much work has been done since Mori’s article in 1970 (Mori, 2012) in studying the uncanny valley where the visual impact of a device is mea- sured against its perceived familiarity (see Figure 1). Looking at a scale from left to right, the traditional factory robot is unlikely to have any human like- ness, therefore, a low familiarity score. As the machine becomes more human- like, the familiarity increases. There is a point when this familiarity is so close to being human (but isn’t) that it becomes uncomfortable and morbid. This neg- ative reading forms the uncanny valley (Wikipedia, »Uncanny Valley«, 2019). Figure 1: The Uncanny Valley Continuum (Mori, 2012; https://spectrum.ieee.org/automaton/ robotics/humanoids/the-uncanny-valley) Open-Access-Publikation im Sinne der CC-Lizenz BY-NC-ND 4.0