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innovationoverGE’s in-hospitalCentricity imagingsolution.Now, thehospital can
store healthcare-related images in the cloud and clinicians (general physicians,
radiologists, specialists) and patients can share and collaborate effectively in a
cloud-based environment. The scope of the incremental innovation is mostly
restricted toexistingcustomers andmarkets.On theotherhand,GEHealthcare also
developed a GE health cloud,4 where hospitals, patients, and related services can
store comprehensive health information (imaging, monitoring, electronic medical
record, etc.) for patients. This is an example of a revolutionary (integrative) inno-
vation. This type of integrative innovation is enterprise-wide and mostly creates
newcustomersandmarkets.GEHealthcarealsodevelopedahandheldpocket-sized
ultrasoundmachine5 using a smartphone and intelligent probes. Thismachine can
collect ultrasound images for a patient and securely transfer the image to a health
cloud or in-house hospital imaging system. This is a moderately low cost, high
utility machine for developing countries and represents an example of disruptive
innovation,whichcreatesnewmarkets andexpands thebusiness rapidly.Corporate
digital entrepreneurs in large organizations develop products and services by
leveraging these three categories of innovations. These innovative solutions use
IoT-based applications and digital technologies for datamanagement and analysis.
2.2 Impact of Industrial IoT and Emerging Technologies
Application of industrial IoT and digital technologies is disrupting industrial
businesses, and this external pressure can stimulate entrepreneurship within
incumbent organizations. “Industrial Internet” is a term coined byGeneral Electric
(GE) (Leber 2012) and comprises of connecting together industrial machines to
share information on a real-time or near real-time basis and tomake proactive and
predictive business decisions based on machine analytics. Leber (2012) further
suggests that the industrial Internet canchange the entirety, or at least substantially,
the business paradigmsof industrial businesses,which in turnwill help a company
to develop new products and processes faster, improve productivity, and increase
customer satisfaction. There is a convergence of industrial systemswith the power
of advanced processing and analysis capabilities, the emergence of low-cost
cloud-based data sharing environments, and low-cost sensing and machine data
sharing. These business solutions are transforming the industrial world and in turn
will change our daily lives, including the ways we do our jobs and business. For
example,GEaviation andPivotal have created adata analytics solutionwhere they
can track 3millionflights, gather 300 terabytes of data and analyze the data 2000
times faster than the previousmethods and reduce cost tenfold (Schneider 2014).
4https://www.gehealthcare.com/products/health-cloud-platform.
5https://www.gehealthcare.com/products/ultrasound/vscan-family/vscan.
Corporate Digital Entrepreneurship: Leveraging Industrial… 187
Digital Entrepreneurship
Impact on Business and Society
- Titel
- Digital Entrepreneurship
- Untertitel
- Impact on Business and Society
- Autoren
- Mariusz Soltanifar
- Mathew Hughes
- Lutz Göcke
- Verlag
- Springer Verlag
- Ort
- Cham
- Datum
- 2021
- Sprache
- englisch
- Lizenz
- CC BY 4.0
- ISBN
- 978-3-030-53914-6
- Abmessungen
- 16.0 x 24.0 cm
- Seiten
- 340
- Schlagwörter
- Entrepreneurship, IT in Business, Innovation/Technology Management, Business and Management, Open Access, Digital transformation and entrepreneurship, ICT based business models
- Kategorie
- International