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Digital Entrepreneurship - Impact on Business and Society
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innovationoverGE’s in-hospitalCentricity imagingsolution.Now, thehospital can store healthcare-related images in the cloud and clinicians (general physicians, radiologists, specialists) and patients can share and collaborate effectively in a cloud-based environment. The scope of the incremental innovation is mostly restricted toexistingcustomers andmarkets.On theotherhand,GEHealthcare also developed a GE health cloud,4 where hospitals, patients, and related services can store comprehensive health information (imaging, monitoring, electronic medical record, etc.) for patients. This is an example of a revolutionary (integrative) inno- vation. This type of integrative innovation is enterprise-wide and mostly creates newcustomersandmarkets.GEHealthcarealsodevelopedahandheldpocket-sized ultrasoundmachine5 using a smartphone and intelligent probes. Thismachine can collect ultrasound images for a patient and securely transfer the image to a health cloud or in-house hospital imaging system. This is a moderately low cost, high utility machine for developing countries and represents an example of disruptive innovation,whichcreatesnewmarkets andexpands thebusiness rapidly.Corporate digital entrepreneurs in large organizations develop products and services by leveraging these three categories of innovations. These innovative solutions use IoT-based applications and digital technologies for datamanagement and analysis. 2.2 Impact of Industrial IoT and Emerging Technologies Application of industrial IoT and digital technologies is disrupting industrial businesses, and this external pressure can stimulate entrepreneurship within incumbent organizations. “Industrial Internet” is a term coined byGeneral Electric (GE) (Leber 2012) and comprises of connecting together industrial machines to share information on a real-time or near real-time basis and tomake proactive and predictive business decisions based on machine analytics. Leber (2012) further suggests that the industrial Internet canchange the entirety, or at least substantially, the business paradigmsof industrial businesses,which in turnwill help a company to develop new products and processes faster, improve productivity, and increase customer satisfaction. There is a convergence of industrial systemswith the power of advanced processing and analysis capabilities, the emergence of low-cost cloud-based data sharing environments, and low-cost sensing and machine data sharing. These business solutions are transforming the industrial world and in turn will change our daily lives, including the ways we do our jobs and business. For example,GEaviation andPivotal have created adata analytics solutionwhere they can track 3millionflights, gather 300 terabytes of data and analyze the data 2000 times faster than the previousmethods and reduce cost tenfold (Schneider 2014). 4https://www.gehealthcare.com/products/health-cloud-platform. 5https://www.gehealthcare.com/products/ultrasound/vscan-family/vscan. Corporate Digital Entrepreneurship: Leveraging Industrial… 187
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Digital Entrepreneurship Impact on Business and Society
Title
Digital Entrepreneurship
Subtitle
Impact on Business and Society
Authors
Mariusz Soltanifar
Mathew Hughes
Lutz Göcke
Publisher
Springer Verlag
Location
Cham
Date
2021
Language
English
License
CC BY 4.0
ISBN
978-3-030-53914-6
Size
16.0 x 24.0 cm
Pages
340
Keywords
Entrepreneurship, IT in Business, Innovation/Technology Management, Business and Management, Open Access, Digital transformation and entrepreneurship, ICT based business models
Category
International
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