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Digital Entrepreneurship - Impact on Business and Society
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re-evaluate their solutions with regards to other, more emerging technologies, which might have the potential to improve the impact and/or efïŹcacy of their approach. To summarize, we developed the “Decade of Action”-Canvas with these four speciïŹcadjustments,whereas theotherïŹeldsofOsterwalder’sBMCremainmostly unchanged (Fig. 3). Themost current version can always be found at http://www.doacanvas.org/. 4 Case Studies 4.1 RetroBrain R&DGmbH:MemoreBox Germany’s FederalMinistry ofHealth’sHealth InnovationHub responded, among others, to theCOVID-19 pandemic by compiling a list of recommendable “Digital Tools”, which eithermitigateCOVID-19directly or help address itswider societal impact (Health InnovationHub2020).Oneof the companiesmentionedon this list is digital-therapeutics company RetroBrain R&D, a spin-off of Humboldt- UniversitĂ€t’s Cluster of Excellence. RetroBrain R&D develops a fully gesture- controlled video game console named “memoreBox”, which has been called “a benchmark in the therapeuticgamiïŹcation industry” (LIFTBasel2015).Theoverall goal of RetroBrain’s solution is to extend the quality of life of the elderly by developing state-of-the-art, evidence-based therapeutic video games. The video game system—classiïŹed as a class 1 medical device—supports the prevention of typical age-related diseases and accompanies the therapy of diseases such as dementia or Parkinson’s disease. Fig. 3 “Decade of action”—Canvas. SourceOwn table (adapted fromOsterwalder and Pigneur 2010) Digital Entrepreneurship for the “Decade of Action” 315
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Digital Entrepreneurship Impact on Business and Society
Titel
Digital Entrepreneurship
Untertitel
Impact on Business and Society
Autoren
Mariusz Soltanifar
Mathew Hughes
Lutz Göcke
Verlag
Springer Verlag
Ort
Cham
Datum
2021
Sprache
englisch
Lizenz
CC BY 4.0
ISBN
978-3-030-53914-6
Abmessungen
16.0 x 24.0 cm
Seiten
340
Schlagwörter
Entrepreneurship, IT in Business, Innovation/Technology Management, Business and Management, Open Access, Digital transformation and entrepreneurship, ICT based business models
Kategorie
International
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Digital Entrepreneurship